In the business world storytelling is one of the most powerful communications tools a brand has in its armoury. Why? As humans, our brains are wired for...
Tag - storytelling
For as long as human beings have held a capacity for communication, people gathered around campfires and swapped tales to exchange information about the world...
Nothing holds an audience’s attention better than a great story. The ups and the downs, the highs and lows — when people become curious about what happens...
‘Traditional marketing talks at people, content marketing talks with them’- Doug Kessler. The idea of content marketing is pretty simple! You don’t have to...