Marketing trends can wax and wane, depending on consumer behavior, technological advances, and several other factors. What was working for your business and...
Tag - Marketing
With the wide consumption of video content on social media platforms such as YouTube, TikTok, and Instagram, online video content has emerged as one of the...
A/B testing is a way of comparing two versions of something and seeing which one works better. It’s not a new phenomenon, dating back to around 100 years ago...
If you’re a business owner, your goal is to make more sales. Nowadays, it’s a little bit easier to do that because of the many marketing strategies you can use...
In the past few years, marketers have had to rethink marketing strategies, tactics, and how they communicate with customers and prospects. If you want to...
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest...
Digital marketing can be a great way to promote your business online. But it can also be confusing and overwhelming if you are just starting out. There are so...
The use of social media platforms to connect with your target audiences is basically what we call social media marketing. There are multiple uses of social...
Effective branding paired with profitable marketing strategies is the best way to create an engaging presence for your business in the market. It brings in the...
What is the most common marketing mistake startups make? There can be many answers that come to mind: not allocating enough budget to marketing activities;...
According to Statista, the most effective digital consumer engagement tactics implemented by marketing companies in 2021, by the percentage of effectiveness...
Superpowers are, well, powerful. Being able to breathe underwater, be invisible, or turn green and big when you’re angry is something that so many people want...
So you have recently decided to launch your online business. You have poured hours and hours into finding the best e-commerce platform and learning the ins and...
Email marketing is one of the most important ways to remain in touch with your customers and create a lasting relationship. It’s also one of the...
E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues...