Social media has become a tool for people to get in touch with one another regardless of distance. It’s also become a way to be updated with the latest...
Tag - Marketing
Running an e-commerce business is not a piece of cake. And when you’re looking to scale, thechoice becomes doing everything on your own, or hiring tons of...
To grow a website or online business, you need to understand how it’s performing first. Website analytics reports show you exactly what’s going on...
You must have heard about Dollar Shave Club’s commercial. It was one of the most successful e-commerce marketing campaigns of all time. Do you know why...
Marketing has evolved with technology. The Mesopotamians stamping their products with their signature marks are the oldest records of marketing. Eventually...
Every business has goals like profit and growth. Growth is the most success-pointing indicator of business and growth marketing strategies consist of...
Marketing trends can wax and wane, depending on consumer behavior, technological advances, and several other factors. What was working for your business and...
With the wide consumption of video content on social media platforms such as YouTube, TikTok, and Instagram, online video content has emerged as one of the...
A/B testing is a way of comparing two versions of something and seeing which one works better. It’s not a new phenomenon, dating back to around 100 years ago...
If you’re a business owner, your goal is to make more sales. Nowadays, it’s a little bit easier to do that because of the many marketing strategies you can use...
In the past few years, marketers have had to rethink marketing strategies, tactics, and how they communicate with customers and prospects. If you want to...
Want to grow your small business? Or perhaps you’re just trying to hold on to the customers you already have? Either way, for SMEs budgets are the biggest...
Digital marketing can be a great way to promote your business online. But it can also be confusing and overwhelming if you are just starting out. There are so...
The use of social media platforms to connect with your target audiences is basically what we call social media marketing. There are multiple uses of social...
Effective branding paired with profitable marketing strategies is the best way to create an engaging presence for your business in the market. It brings in the...