When it comes to marketing a brand, the two big measures of success are getting new customers, and ensuring that those customers are loyal. More and more...
Tag - Marketing
If you’ve been following the trends in influencer marketing, you know that going with the underdog has become the best bet. Micro-influencers are...
Now that the COVID-19 pandemic has receded, it’s the perfect time for brands to get started on some strong event marketing. After years of lockdowns...
Advertisers have been making use of cookies to track user activities. It creates a better user experience and helps the advertisers show personalized ads to...
Nothing holds an audience’s attention better than a great story. The ups and the downs, the highs and lows — when people become curious about what happens...
Understanding the Power of Calls to Action In the ever-evolving world of marketing, one thing remains constant—the need to guide and motivate potential...
Content marketing has become a very important part of digital marketing strategies for all business. Clearly, content marketing is a strategic approach that...
Event marketing connects your brand directly with target customers and prospects and gets your message into the community, thereby enabling you to build...
A customer’s buying journey always starts with research. And the final stage of this buying journey is known as the Bottom of Funnel (BOFU) stage. It’s the...
Personalization. It’s a weighted word that carries the burden of making the world of mass marketing … personal. It’s no small feat. In a world of hundreds of...
Powerful marketing communication strategies stem from understanding the perspectives, expectations, and behavior of your target audience. As a marketer, it...
Event marketing can be a powerful tool for your company or organization to help build brand awareness, connect with your target audience on a personal level...
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What Is SEO Marketing?
As an online business owner, you know how crucial it is to have a strong online presence. One of the most important factors in achieving this is search engine...
Data-driven marketing has been a massive industry trend for years, and for good reason: Marketing strategies built on data produce results. However, a recent...
Businesses require aggressive marketing to reach their target market. With stiff competition, it pays to sufficiently invest in ways to introduce one’s...