The success of your marketing campaigns heavily relies on the accuracy, completeness, and relevancy of the contact information in your database. You know your...
Tag - Marketing
2024 is an election year, so brands and marketers can expect the media landscape to become more crowded — and expensive. Because political candidates will be...
National companies give out thousands of dollars worth of gift cards to small local retailers during their holiday season brand activation events not only...
The 2008 financial crash proved to be a profoundly difficult time for businesses in virtually every sector. However, modern marketing strategies have evolved...
As consumers have lost trust in advertising, the cost of effectively gaining their attention has climbed. Indeed, a researcher at Harvard Business School found...
When it comes to marketing a brand, the two big measures of success are getting new customers, and ensuring that those customers are loyal. More and more...
If you’ve been following the trends in influencer marketing, you know that going with the underdog has become the best bet. Micro-influencers are...
Now that the COVID-19 pandemic has receded, it’s the perfect time for brands to get started on some strong event marketing. After years of lockdowns...
Advertisers have been making use of cookies to track user activities. It creates a better user experience and helps the advertisers show personalized ads to...
Nothing holds an audience’s attention better than a great story. The ups and the downs, the highs and lows — when people become curious about what happens...
Understanding the Power of Calls to Action In the ever-evolving world of marketing, one thing remains constant—the need to guide and motivate potential...
Content marketing has become a very important part of digital marketing strategies for all business. Clearly, content marketing is a strategic approach that...
Event marketing connects your brand directly with target customers and prospects and gets your message into the community, thereby enabling you to build...
A customer’s buying journey always starts with research. And the final stage of this buying journey is known as the Bottom of Funnel (BOFU) stage. It’s the...
Personalization. It’s a weighted word that carries the burden of making the world of mass marketing … personal. It’s no small feat. In a world of hundreds of...