Benchmarks and Nuances of Engagement Rate in GA4 We’re admittedly a few years into the Google Analytics 4 era, but marketers get a free pass on this one. After...
Tag - Customer Engagement
As more and more members of Generation Z continue to enter adulthood, this generation adds its distinct perspective to public discourse, joins the marketplace...
Social media has become an integral part of businesses to stay connected with audiences. It is an obvious place for every brand to make their appearance and...
When it comes to digital marketing, the whole is often greater than the sum of its parts. Though there are many parts that contribute to the optimization of a...
“Do business where business is done.” That’s the marketing copy that LinkedIn has chosen for this season. I’m happy to report that real numbers indeed back it...
According to Research and Markets, the Cloud Contact Center market is expected to reach USD 44.86 billion by 2025, at a CAGR of 23.11% over the forecast period...
In 2020, new marketing strategies and technologies are emerging. However, data still shows that the most tried and true means of attracting and retaining loyal...