As consumers have lost trust in advertising, the cost of effectively gaining their attention has climbed. Indeed, a researcher at Harvard Business School found...
Tag - branding
A multi-sensory experience is an immersive and interactive display that engages many of your customers’ senses. However, these campaigns require more...
While you might see the sudden experiential marketing events that are pop-ups online and think they are sudden and impromptu, this notion couldn’t be further...
In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become just...
As a PR professional, I predominantly represent clients in lifestyle industries including clothing brands, thought leaders, and companies in the health and...
Gaining new customers begins with capturing their attention. That is why businesses spend billions of dollars on marketing each year, but capturing a...
We engage with hundreds of brands a week, whether online or in-person. Each of those brands has their own voice and tone of voice that draws in a target...
When building a business, it’s critical to have a keen focus on branding. After all, the brand is what will resonate with clients or customers and eventually...
Events can activate your brand like no other marketing tactic. They create powerful and enduring connections with members of your target audience, raising the...
The main difference between experiential marketing and other forms of marketing is that it allows consumers to actively engage with the marketing message...
Brand activation events are a fantastic way to grow your business, but executing a great event is different from deciding whether the activation was...
When it comes to brand marketing, many businesses will be shocked to learn that a little can go a long way. It doesn’t take a multi-million dollar marketing...
In this rapidly evolving business landscape, staying relevant and appealing to your target audience is the most important thing for a brand. The...
Brands that want to succeed in today’s marketplace need to do more than attract customers. Success depends on keeping your customers. It requires converting...
Experiential marketing is all the rage these days, as brands have begun to recognize the value of putting on events and creating memorable experiences as part...