Why Brand Hierarchy Matters Crafting and delivering an effective brand message is complicated in a crowded, competitive market. For organizations operating...
Tag - brand identity
A brand identity is one of the most essential components of any business. It is how a company is perceived by the world, and most importantly, its customers. A...
We engage with hundreds of brands a week, whether online or in-person. Each of those brands has their own voice and tone of voice that draws in a target...
When building a business, it’s critical to have a keen focus on branding. After all, the brand is what will resonate with clients or customers and eventually...
The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In...
Now is the perfect time to turn a hobby you love into a side hustle or full-time business. We all know that our career plays a major role in determining our...
From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance. This is true not only...
Let’s be honest – chances are that what your small business offers to its clients is not very much different from what is provided by dozens, probably...
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it...
There are so many ways a business can go digital, from creating an online presence to the way in which a business is operated. If you haven’t already developed...