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Sales Boom or Sales Boomerang

The boomerang is regarded as a marvel of aerodynamics and was invented over ten thousand years ago by the Australian Aboriginal. Boomerangs are awesome, but...

The PR Power of Barbie

There was no better example of a successful case study in 2023 for communications professionals than the “Barbie” movie. In addition to being the highest...

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Analyzing the Digital Landscape

Introduction Acquiring insights for strategic growth becomes critical in the wide digital arena, where every click, search, and interaction contains...