Online writing and offline writing is different as chalk and cheese. But then there are several areas when these two different mediums cross-pollinate making...
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Marketing can be a complicated beast. It’s a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies. And...
If it happened to Mark Zuckerberg, it can happen to anyone. In June of 2016, hackers briefly took control of Zuckerberg’s personal Twitter and Pinterest...
I’m guessing that by now everyone has heard the big news, right? If not, here’s the gist of it: Facebook will decrease the organic reach of Facebook pages even...
As a business owner, you understand the importance of having an excellent customer service department. After all, without a customer base, you wouldn’t have a...
If you are looking for useful link-building strategies – you came to the right place. Here are 30 ways to get backlinks. With the rise of organic tactics and...
“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd No matter your niche...
It doesn’t need to be 20 pages or more. Depending on the type of business or product, a business plan can be shorter than expected as long as it...
Instagram has recently introduced one of the biggest additions to the popular social network that we’ve seen in recent years: hashtags following. You might...
In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I...
“Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first...
Over the last few years, consumers have been steadily taking their business online. While the physical store isn’t dead, the number of people shopping online...
Online marketing is finally being accepted as a powerful tool to grow your business and promote your brand. If you have a website or are planning on one, then...
With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even...
Marc Andreessen wrote this popular, oft-cited article that first appeared in the Wall Street Journal back in 2011. You won’t need to read the whole piece to...