Marketing myopia is an easy organizational illness to contract. It begins with symptoms such as lack of vision and narrow profit margins. As the sickness...
Recent Articles
“Seeing is believing.” A famous phrase that could hardly be more relevant than when talking about product videos. Showcasing your products’...
If you’ve spent more than five minutes studying digital marketing, there’s a good chance you’ve run across a whole host of acronyms. SEO? SEM? SMM? SERP? While...
Millennials are known as harbingers of change, especially in relation to workplaces. They’ve brought with them endless new trends and practices that have...
The most intimidating thing about the evolution of technology is that data breaches have increased dramatically. If you are unprepared for it, the stakeholders...
If you’re working in B2B, you might think that LinkedIn is the platform for your marketing efforts – and you can leave Instagram to ‘the creatives’ or...
Mobile phone usage has reached its peak and all thanks to different apps that have simplified our daily lives. This has made mobile app development competitive...
Blogs are a collection of articles on a website, and they’ve found their place on the websites of businesses as well as personal bloggers. While personal...
Have you ever purchased a product or a service based on someone else’s recommendation? You probably have. I remember the first web host I...
If you are active on social media or buy products from eCommerce sites, then you might have noticed that when you search for, or buy, products you start seeing...
Finding the right employees isn’t always easy, especially for growing businesses that don’t have the brand recognition, budget, or overall reach of larger...
Have you optimized your LinkedIn profile yet? If you haven’t, perhaps now is the best time to start. Over 90% of recruiters are active on LinkedIn. What this...
Online marketing is one of the most cost-effective ways of reaching out to your target audience and grabbing their attention. You can place these ads for...
In the last decade, the way we do business has changed. From how we target new customers to how we retain the ones we already have, nothing is the way it was...
I started my marketing career in small companies. Then I went on to work for even smaller, bootstrapped startups. The marketing budgets of all these companies...