Basic personalization used to be seen as a competitive advantage. Add a company name to an email subject line, recommend solutions based on previous purchases, and suddenly, vendor communications felt more relevant. But the charm has faded. These surface-level tactics are now expected — and often ignored. That doesn’t mean personalization...

Marketing automation is no longer a luxury; it has become the foundation of modern marketing processes. Due to today’s customer demands, marketing automation (in its various forms) is being applied in nearly three-quarters of companies to automate repetitive processes, enhance targeting, and deliver improved customer experiences. Indeed, 62% of...

To some extent, every single organization on the planet is going to approach event marketing a little bit differently. Various target demographics have distinct needs, and marketing experts will use these as a way to connect with their potential customers. Sophisticated analytics software has made it significantly easier to figure out what clients...