Starting your own ecommerce business might feel like jumping off a cliff and trying to build the parachute on the way down, but with the right steps in place, it’s a lot more like building a bridge. Slowly. Strategically. With real traction underfoot. For young entrepreneurs, the opportunity is massive, but so is the noise. The trick is ignoring...

Being an experienced service provider in this space, there has been a question that we’ve been asked a lot. In fact, there have been so many instances in which this has happened that we’ve decided to write about it! The simple question is – is social media a ranking factor? The answer is not so simple and we’ll delve into...

Today’s customers don’t take a straight path from discovery through purchase. Before making decisions, they browse websites, scroll through social media platforms, check reviews, and sometimes shop at a retail location. This creates a maze of touch-points to track, making it feel impossible for most brands to understand how a customer chose a...