The ultimate goal of doing a brand activation is to grow your business. While setting up experiential marketing engagements like pop-up events can be fun and...
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Digital marketing companies have been quick to recognize the impact of AI and machine learning. 80% of businesses and tech leaders have voted in favor of using...
In an era of instant communication through social platforms and sophisticated emails, SMS marketing may seem a bit old school. However, that couldn’t be...
A career in digital marketing is such a great path for so many people, whether you’re more creative, technical or anything in between. It’s such a diverse...
If there is any video-sharing platform that has conquered the globe and has become a top destination for content creators, it’s none other than YouTube! More...
Experiential marketing is all the rage these days, as brands have begun to recognize the value of putting on events and creating memorable experiences as part...
Entrepreneurship has become a popular career choice in recent times, with many individuals aspiring to start their own businesses. However, the thought of...
To boost the visibility and reach of a brand activation, nothing beats collaborating with multiple partners. Bringing many organizations together also brings...
Segmentation has long been a critical component in constructing effective marketing communications. But with the increases in privacy legislation and...
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Yes, Your Phone is Eavesdropping on You – and Most Americans Don’t Know How to Stop It
Study by NordVPN reveals majority of American consumers in the dark on sonic snooping by devices Half of Americans (53%) say they have seen an ad for a product...
Amazon Advertising and Google Ads are today’s most popular digital advertising platforms. Businesses can sell their products and services directly to...
With over two billion active users, it is no surprise that businesses are leveraging the power of the Facebook platform to reach their target audiences...
Why do you think people read guides, after all? They want to get a concrete result after taking particular actions. They read, “Press the green button on...
Gone are the days when marketing teams relied solely on stock images or expensive photo shoots to create visual content. Artificial intelligence (AI) is not...
While the U.S. economy has dodged the bullet of an economic recession multiple times in the last few months, many businesses now feel that American consumers...