While it is true that social media platforms have 4.59 billion users, most online experiences begin on search engines, particularly on Google. For the past...
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As the use of artificial intelligence via platforms like Chat GPT skyrockets, U.S. lawmakers are finding themselves faced with some new questions. Just as...
Seasonal emails are a valuable way to engage with your audience and offer an opportunity to promote your brand in a creative and timely manner. However, coming...
The ultimate goal of doing a brand activation is to grow your business. While setting up experiential marketing engagements like pop-up events can be fun and...
Digital marketing companies have been quick to recognize the impact of AI and machine learning. 80% of businesses and tech leaders have voted in favor of using...
In an era of instant communication through social platforms and sophisticated emails, SMS marketing may seem a bit old school. However, that couldn’t be...
A career in digital marketing is such a great path for so many people, whether you’re more creative, technical or anything in between. It’s such a diverse...
If there is any video-sharing platform that has conquered the globe and has become a top destination for content creators, it’s none other than YouTube! More...
Experiential marketing is all the rage these days, as brands have begun to recognize the value of putting on events and creating memorable experiences as part...
Entrepreneurship has become a popular career choice in recent times, with many individuals aspiring to start their own businesses. However, the thought of...
To boost the visibility and reach of a brand activation, nothing beats collaborating with multiple partners. Bringing many organizations together also brings...
Segmentation has long been a critical component in constructing effective marketing communications. But with the increases in privacy legislation and...
Press Release
Yes, Your Phone is Eavesdropping on You – and Most Americans Don’t Know How to Stop It
Study by NordVPN reveals majority of American consumers in the dark on sonic snooping by devices Half of Americans (53%) say they have seen an ad for a product...
Amazon Advertising and Google Ads are today’s most popular digital advertising platforms. Businesses can sell their products and services directly to...
With over two billion active users, it is no surprise that businesses are leveraging the power of the Facebook platform to reach their target audiences...