It doesn’t need to be 20 pages or more. Depending on the type of business or product, a business plan can be shorter than expected as long as it...
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Instagram has recently introduced one of the biggest additions to the popular social network that we’ve seen in recent years: hashtags following. You might...
In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I...
“Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first...
Over the last few years, consumers have been steadily taking their business online. While the physical store isn’t dead, the number of people shopping online...
Online marketing is finally being accepted as a powerful tool to grow your business and promote your brand. If you have a website or are planning on one, then...
With 2018 upon us, it’s time to revamp and rethink your strategies for your small business. Align your goals with what’s trending to ensure you meet, or even...
Marc Andreessen wrote this popular, oft-cited article that first appeared in the Wall Street Journal back in 2011. You won’t need to read the whole piece to...
Do you want to do effective Email marketing without using any automation software and sending out a single email? Sounds strange, right? But, yes it is...
Artificial intelligence is increasing in capability and scope of use, but it is also an increasingly divisive topic. Some warn that certain fields of work face...
Great visuals are one of the most important elements of successful social media posts, with 74% of social media marketers using visual assets. Traditional...
Being a good listener is the key to being more liked by people, and the same goes for businesses trying to endear themselves to customers. It goes without...
Email spam law is constantly evolving, both in terms of the federal CAN-SPAM Act and the California anti-spam law. In terms of the federal CAN-SPAM Act...
What exactly is a content marketing calendar? Why do you need one? Simply put, a content marketing calendar should be the place where you organize every piece...
We all love iPhones. They have many great apps, they are simple to use – and once you get used to Apple, it’s difficult to go for something else. God forbid...