What do General Electric, Expedia, Coca-Cola, and Pinterest all have in common? Each company has gone through a major office relocation. Whether your...
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Expanding your company’s digital presence requires a firm understanding of search engine optimization (SEO), but this area of digital marketing is a game where...
If you want to get into the world of eCommerce but you’re on a shoestring budget, you may be wondering if it’s possible to start a cheap online...
Artificial intelligence has influenced diverse fields of business. One of them is marketing. New, AI-driven tools like machine learning, business intelligence...
Did you know that more and more businesses are using enterprise resource planning (ERP) software to organize their work and ensure that students get better...
Most of us think of e-commerce as the relatively new process of adding a product to a shopping cart and buying something online. But the truth is e-commerce...
With data becoming more and more valuable nowadays, it is also an important tool, not just a commodity. With the knowledge of how to collect and use it, the...
Social media data is one of the richest sources of information available to modern marketers, influencers, website operators and data scientists. One of the...
Marketing myopia is an easy organizational illness to contract. It begins with symptoms such as lack of vision and narrow profit margins. As the sickness...
“Seeing is believing.” A famous phrase that could hardly be more relevant than when talking about product videos. Showcasing your products’...
If you’ve spent more than five minutes studying digital marketing, there’s a good chance you’ve run across a whole host of acronyms. SEO? SEM? SMM? SERP? While...
Millennials are known as harbingers of change, especially in relation to workplaces. They’ve brought with them endless new trends and practices that have...
The most intimidating thing about the evolution of technology is that data breaches have increased dramatically. If you are unprepared for it, the stakeholders...
If you’re working in B2B, you might think that LinkedIn is the platform for your marketing efforts – and you can leave Instagram to ‘the creatives’ or...
Mobile phone usage has reached its peak and all thanks to different apps that have simplified our daily lives. This has made mobile app development competitive...