These are unbelievably crazy times. It’s natural to feel overwhelmed and afraid. We wouldn’t be human otherwise. For better or worse, I always see the...
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This global pandemic has quarantined everyone, be it, businesses, or customers. However, one thing that has witnessed a multi-fold increase, even in such...
E-mail was one of the first modes of modern marketing to be unveiled. As marketing evolved and business owners embraced social media, influencer, content, SEO...
32% of Facebook users have seen at least one Facebook ad. That’s 32% of 1.95 Billion people if you’re into big numbers. Most social marketers (93% of them to...
Ads power most of the Internet. In fact, more than half of the advertising spend is expected to be absorbed by the Internet. As more and more advertisers and...
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Will 5G Make Data More Secure?
A lot of excitement and anticipation surround the development and deployment of 5G. This entirely new type of wireless network, more than just being a faster...
If you’re just starting a new company, you’ve no doubt been through many brainstorming sessions and thought out your business plan. You’ve accounted for things...
Edge computing and fog computing are relatively new concepts that expand on the cloud metaphor. While cloud activity takes place at a distant location (“away...
There is a popular among the community that once a skill has been developed there is no need to take care of it. The common perception is that expertise fully...
We are living in a changed world. The COVID-19 (Coronavirus) pandemic has had an enormous impact on every aspect of the way we live and work, and the full...
If customer service is the most important factor in a customer’s buying decision, then why doesn’t everyone have a chatbot in 2020? One reason: technical...
If you have an online presence, then the term ‘lead generation’ is likely not new for you. As the term implies, lead generation is something that...
What is a conversion rate? A conversion rate is the percentage of website visitors who take action on an offer presented on the website. This action converts...
Surveys are one of the best tools you can use to learn what you need to change in your marketing practices and how to improve client service. However, putting...
If you look around, you’ll observe the dominating influence of AI in every field. Whether its education, politics, or forex trading, you’ll see...