In order for a brand to be a brand, it has to be consistent. That’s kind of the whole point of a brand—it’s the thread that holds together all of the...
Author - Thomas Wachtel
Thomas Wachtel is an editor and writer for Element Three, a marketing consultancy based in Indianapolis. Whether it’s a blog post, comprehensive brand plan, or a print ad, Thomas is the one who makes sure all content is on brand and on point.