The question: What is a brand positioning statement? At first look, it’s a rather straightforward term. It’s a statement about the...
Author - Stephen Houraghan
Stephen Houraghan runs Brand Master Academy -- a place where brand-builders turn to receive actionable brand strategy advice, processes, and techniques. Having studied finance, design, and marketing, he has a unique take on the substance and appearance of a successful brand. He applies that to small businesses and big ones alike.