Call it the latest major innovation in the domain of marketing or you may even call it the takeover of the technology in the field of marketing, but...
Author - Saher Shodhan
As CEO and co-founder of Traktion, Saher Shodhan is passionate about helping businesses scale with the right growth talent. Having started his career as part of the Uber launch team in India, Saher has 5+ years scaling marketplace businesses across 3 countries. He is also the co-founder of P2P events platform, Lemonade.