These days, it seems somewhat passé to discuss ways to improve your website or campaign’s click through rate. Often, the understanding is that all...
Author - Lucas Sommer
Over the last decade, Lucas has worked with hundreds of organizations and marketers to set up their attribution and help them get useful insights from their data. As Director of Marketing for LeadsRx marketing attribution software, he currently focuses his energy on understanding and optimizing their own cross channel stack as well.