A/B testing is a way of comparing two versions of something and seeing which one works better. It’s not a new phenomenon, dating back to around 100...
Author - Kate Priestman
Kate Priestman is the Head of Marketing at Global App Testing, a trusted and leading end-to-end functional app performance testing solution for QA challenges. Kate has over 8 years of experience in the field of marketing, helping brands achieve exceptional growth. She has extensive knowledge on brand development, lead and demand generation, and marketing strategy — driving business impact at its best. She has also written content for AngelHack and smith.ai.