Personalization. It’s a weighted word that carries the burden of making the world of mass marketing … personal. It’s no small feat. In a world of...
Author - Kasie Brunson
Kasie Brunson leads the experience strategy team at Barefoot, which is responsible for developing human and business insight, digital strategy development, integrative planning, and performance optimization. With over a decade at Barefoot, Kasie has led consumer journey mapping, digital strategy development, and content planning across multiple industries. She’s established a center of excellence for content strategy development within Barefoot and the global RAPP agency network.