From 2016 to 2019 there was an 85 percent increase in the preference for B2B buyers to do all of their research online when selecting their solutions...
Author - Karen Hayward
Karen Hayward is a Chief Outsiders Managing Partner and CMO based in the San Francisco Bay Area. She helps technology companies accelerate growth by building and executing strategic marketing programs while driving sales and marketing alignment to deliver breakthrough revenue. More info at www.chiefoutsiders.com.