Short-form video has graduated from a fun bonus feature to a must-have element of a brand story. Shortly after TikTok went viral, Instagram made the...
Author - Hope Horner
Hope Horner is CEO and founder of Lemonlight, a video production company that produces branded video content at scale. Hope is a three-time entrepreneur who has been featured in Inc., Entrepreneur, Forbes, and other publications highlighting her successes in the Silicon Beach community over the past decade.
Right video. Wrong channel. It’s a problem plaguing plenty of brands that don’t take the time to think about or map out their video distribution...