If you have a subscription-based business, a concept that may seem counterintuitive at first glance is strategic churn. Losing hard-won customers is...
Author - Guy Marion
Guy Marion, Chargebee's Chief Marketing Officer, leverages over 15 years of strategic marketing and leadership to drive SaaS growth. Before joining Chargebee, Marion was CEO and Founder of Brightback, now Chargebee Retention. At Chargebee, he spearheads the go-to-market strategy, increases brand awareness, and drives customer acquisition. In his free time, he enjoys spending time with his family, boating on the San Francisco Bay, and contributing to the startup ecosystem.