According to digital marketing research firm Smart Insights, 6 in 10 people globally now use at least one social media platform. Their average daily...
Author - Alaina Chiappone
Alaina Chiappone is a publicist at Otter PR in St. Petersburg, FL. She has a bachelor’s degree in public relations from the University of Florida and has previously worked in corporate communications, public affairs, and digital marketing. Her clients span the fashion, wellness, music, hospitality, fintech, and healthcare industries.
In a world where the average American is barraged with 6,000 to 8,000 ads a day, the importance of organic media coverage has grown tremendously. But...
Many businesses fail due to poor communication with their prospective customers. Crafting effective value propositions for your brand can make sure...