Anyone can now spin up a professional-looking website with minimal knowledge of HTML, thanks to web builders like Squarespace and Wix. But when you’ve got two...
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How to Manage Franchise Brand Consistency Your franchise brand can be one of your most valuable assets because it conveys a sense of familiarity, trust, and...
Multilocation SEO: Do Location Pages Work for SEO? All business is local, but handling SEO for multiple locations poses some considerable technical and keyword...
You might not always see it, but the air inside your home is filled with invisible pollutants. Indoor air often harbours more pollutants than outdoor air...
Owning a restaurant is not that difficult! But do you know what’s more difficult? It’s to get plenty of foot traffic to your restaurant along with getting many...
Electric vehicles (EVs) have been rapidly transforming the way we think about transportation. These innovative machines have been powered by electricity rather...
This is not another story about the pandemic and how it changed my business. It is about the changes that I made in marketing myself because of how the...
At any time, a crisis can develop, but a crisis does not have to be something that throws your business into the gutter. You can prepare for these crises, and...
Franchise Marketing 101: A Primer Marketing a franchise brand is a balancing act. Franchisors need to support franchise development, raise brand awareness in...
Recognized as one of Florida’s leading home builders, GL Homes is transforming the state’s real estate landscape in 2025. With a focus on luxury living...
Today’s customers expect brands to truly understand what they like, what they need, and how they prefer to connect. Meeting those expectations takes more than...
Artificial intelligence (AI) is a game-changing digital precedent that’s transforming real estate for buyers, sellers and agents. The emergence of technologies...
While having a website helps you generate traction and send relevant traffic to the brands you represent, it’s not a necessity to be a successful affiliate...
Accounting software is a must-have! In 2025, FreshBooks and QuickBooks are two of the most prominent accounting platforms. But how do you determine which one...
Share of Voice: What It Is, What It Ain’t, and How It’s Calculated Fair warning: This article will rely heavily (and deliciously) on an extended pie-related...