Facebook users have over 7 billion conversations on Messenger every day. “Well, that’s great but how does this help my brand?” you might think. The answer is – in every possible way.
If you thought your brand is social media savvy just because you run ads on possibly every platform, you are mistaken. Messaging apps are a hot new marketing tool and Facebook Messenger happens to be one of the most popular ones at that. This isn’t surprising considering the opportunity Facebook Messenger gives brands to build personal relationships and have one-on-one conversations with customers.
So, look at this tool with a fresh perspective and maximize its potential to meet your business goals –
Spread Awareness
Messenger’s Discover feature connects customers with businesses. People can now find nearby brands and have them feature right on their Messenger home screen. So, if you have a chatbot for your brand, this is how you can get it noticed and spread awareness. Instead of getting lost in the newsfeed clutter, you can get a dedicated spot in the Messenger app and make yourself easily discoverable.
Discover has various categories ranging from entertainment and sports to news and events. As a brand, all you need to do is fill the Discover submissions form and get your chatbot featured.
Enhance Customer Service
Gone are the days when customers would write emails or dial a number in case of any queries. Now, people turn to chatbots or messaging services and expect quick turnarounds. Messenger lets you do exactly that and helps you take your customer service standards a notch higher.
What makes Messenger bots popular is its easy-to-use interface. You can centralize all communication and tackle customer queries in a timely manner. By automating customer service, your brand is accessible 24/7 and it also saves you time and money on manpower, equipment, and training.
So, activate the messenger function for your brand, link it to your profile and let customers reach you with a click of a button!
Engage with Potential Customers
Move over from the normal Facebook ads and engage with potential customers using Click-to-Messenger ads. What are they? Normal Facebook ads with a call-to-action usually read ‘Send Message’. On clicking, users can directly start a conversation with your brand. Convenient, isn’t it?
You can use this ad format to generate leads, offer coupons or discounts, encourage app installs or drive traffic to your website. This can be used to attract potential customers or even retarget existing ones.
One thing to keep in mind while running these ads is to make sure the user understands that clicking the call-to-action will lead to Messenger and not a landing page. You can set expectations by stating it in the post caption or using a more specific call-to-action copy like ‘Start a Conversation’.
Retarget Customers
Launching a new product? While it’s important to reach out to new customers, what are you doing to engage your existing customer base?
You can use Messenger’s Sponsored Message ad format to retarget existing customers or those who have previously shown interest in your brand.
Sponsored Message ads look exactly like the normal conversations on Messenger. The only difference is that they have a ‘sponsored’ label next to them. This is a useful ad format to reconnect with users who have had some sort of interaction with your brand, enabling you to give them that small push to take note of your new offer, product or service.
Offer Branded Augmented Reality Experience
Imagine being able to deliver an immersive brand experience via Facebook’s Messenger platform. Whether it is getting customers to try a newly launched product or have fun with branded filters – Messenger enables brands to integrate augmented reality effects and entice users.
This feature can be availed by opening ‘Camera’ in the Messenger app. Brands like Sephora, Nike, ASUS and Kia are already making the most of it by delivering interactive experiences.
