The potential of mobile technologies is growing rapidly. Smartphone sales have long exceeded the sales of PCs. And by 2018, according to IDC (International Data Corporation) experts, smartphones will become 6 times more popular than computers. That’s why, businesses increasingly rely on mobile technology and start their own mobile applications.
What are their benefits and what are the business objectives they help solve?
1. Increase Sales
Mobile applications help increase sales, because they serve as a means of attracting and retaining customers. So, using push-notifications about promotions, discounts, and bonuses, you can motivate customers to make purchases from your store. They can be sent in unlimited quantity to all customers, or to those who are in a certain radius, say, near your store, restaurant or service point.
2. Marketing Tools
The mobile application will become a true friend when carrying out marketing activities. Information about new products, sales hits, along with a loyalty card in the client’s smartphone will help increase the average check and stimulate additional sales. In addition, the application allows you to create an individual approach to each client. For example, using the history of views
and customer purchases, you can send personalized ads that will be interesting to them. This approach yields far greater results than conventional methods.
3. Analytics
Analytics is the basis of effective marketing. Using a mobile application, you can collect a lot of useful information for analysis in online mode. What do customers buy most often? How much time and money do they spend and how? An example of a business application that is not only useful for customers, but also for data collection, is Skywell Smart Tracking.
4. Feedback
Bilateral communication is an important component of a successful business, especially for HoReCa sphere. The mobile application will simplify the process of interaction with customers and help you get feedback about your brand. It is enough to integrate the button “share” on popular social networks, provide an opportunity for customers to evaluate your store, service or products using the application.
5. Optimization of Business Processes
Mobile apps help solve a variety of business tasks in management, logistics, control etc. They enable you not only to increase the efficiency of a company, but also to save financial and human resources. So, with the help of the application, agrarians can control sowing, logisticians – track the loading / unloading of goods ortheir movement.
6. Improving the Quality of Customer Service
Mobile applications can improve the quality of customer service. As an example, mobile banking today is not just a balance check or a transfer of funds. With its help it is easy to buy a ticket for a train, bus, plane or call a taxi. By giving customers the opportunity to book a table, order food or pay for an order through the application, the business gets a powerful tool to increase loyalty.
7. Increased Loyalty
Integrate loyalty programs into the mobile application and share useful promotions, discounts, bonuses with customers. This solution will save on purchases via plastic cards, implement a flexible loyalty program, and as a result – increase the number of fans of the brand, who will appreciate all the benefits the application provides.
8. Brand Awareness, Attraction of New Customers
Developing your own mobile application helps increase brand recognition. Clients recommend a functional and convenient mobile application to their friends. Thus, the brand awareness as well as the number of new customers grows. This is a kind of advertising of your services which will positively affect your company’s image.
9. Reducing Advertising Costs
A mobile application is an additional communication channel that allows businesses to communicate with a target audience 24/7. By supporting interest in mobile applications from regular customers through useful services, you can save on advertising campaign costs and increase their effectiveness.
