Have you ever considered promoting your business on Quora? Quora has a large engaged audience, which provides businesses of all sizes a great opportunity to bring in new customers.
This guide provides proven methods for how to promote your business on Quora.
Why Use Quora for Marketing?
Targeted Audience
People come to the Quora platform to have specific questions answered, which means they’re searching for specific solutions.
If your business can provide those solutions then you can gain a client.
Establish Authority
If you can provide answers to questions in your field, then you become an authority in your niche. This is very attractive for a lot of prospective clients.
Prospective clients like to buy from the experts.
Drive Traffic
Quora can provide you with lots of visitors. Users can visit your site by clicking on your profile or links associated with your responses.
This can lead to more exposure and sales.
Cost-Effective
Marketing on Quora is free. You register an account, answer questions, and market your business for free.
Great for startups and small businesses.
Getting Started on Quora
Your profile is sort of a shop on Quora. A great, comprehensive profile promotes your company and attracts attention to it. Show your brand’s personality.
- Background image: An office/Team/Product photo. Put your business in pictures, not descriptions.
- Bio: You have to be able to talk simply and explicitly about what your business is and what you do. Include your website.
- Credits: This is credibility you can stand on, stand by it, build it based on experience, education, expertise.
Best tip: Add your other social profiles & accounts – Facebook, Twitter, etc. – for more brand visibility.
Find Your Audience with Relevant Spaces
You can track and connect with Quora Spaces users who have an interest in your business or industry. You can search for communities you want to be on Spaces and publish one post for each.
You might for example see a caterer sharing Spaces such as “Event Planning & Marketing Tips” and “Cooking & Recipes.” Staying engaged establishes relationships.
You can also establish community for your brand via Space. Gather conversations about your product and industry. Spread your knowledge through thought leadership.
Respond to Industry Specific Questions
The Q&A style on Quora means it is an easy medium for showing off your industry knowledge. But don’t give too salesy answers. Deliver personal expertise – something ONLY YOU can share.
Sprinkle in some personal information and experience. Serious responses establish consciousness and credibility. You want people to remember you helped not your product.
Use Ads for Promotional Incentives
With Quora Ads, you can segment groups and target them with offers like:
- Free shipping
- Discounts on first purchase
- Free trial or samples
- Educational resources
An accountant might offer free estimates or demos to people who use keywords such as “accounting” or “small business software”.
The trick is to be useful in your ad copy and to make it pertinent to each individual. Eliminate the ad generic ads that nobody notices. Tailor your message.
Establish Authority with Blog Posts
You can leverage Quora blog content to become a thought leader. In long form content, talk about your individual point of view and get business tips.
A social media marketing agency could write posts like “10 Instagram Best Practices for Brand Building” or “How to Manage Multiple Social Profiles More Efficiently.”
Blog posts can demonstrate real experience. Build your brand as an expert.
Promote High-Quality Content
Use your best Quora articles to run a newsletter, social media and blog. Make use of this content by re-using it.
For example, turn blog posts into tweetstorms focusing on key takeaways. Get in front of larger groups of people and get seen.
Examine and Adjust Your Approach
Check statistics like the number of followers you have, how much people are reading your content, and how many clicks and conversions are happening. Figure out what works for your fans.
Try posting in various formats. For instance if you’re sharing lots of links, include images more. You’ll get customer feedback over time that will make a real difference.
Case Study: Fitness Studio Uses Thought Leadership
Orange Theory, a boutique gym chain, built brand authority by contributing frequently to fitness- and small-business management Quora Spaces.
Owners of studios shared contrasting stories from their own entrepreneurship. Such position as thought-leaders helped establish the brand in the region. In the next 6 months, memberships sales rose 20%.
Final Thoughts
Quora is an all-purpose resource that allows you to raise awareness, connect with customers, and scale your SMB. Focus on relevant Q&A, Spaces conversations, and blog posts you provide for growth.
Use small amounts of ads and promos to help convert visitors. Monitor results and keep refining your plan for long-term, quantifiable progress.
Use Quora 580+ million monthly visitors to promote your business.
FAQs
What types of businesses benefit the most from Quora marketing?
Businesses that offer professional services or knowledge-based expertise tend to thrive on Quora. For example – SaaS firms, financial advisors, consultants. Quora is also great for consumer goods and services, especially when you’re talking to specific niche segments who are experts.
How much time do I need to put into Quora marketing every week?
Dedicate 2-5 hours a week to the relevant Spaces, sharing posts and chatting. That way you will remain active instead of leaving your profile idle.
How much personal info should I share?
Stay professional, but also remember that you want to be personable. Share your office culture and your brand’s promise without getting too personal.
What’s a quick way to identify relevant Quora Spaces for my business?
Compare your primary keywords and topics to find out which Spaces appear in. These are groups already talking about the niche associated with your business so it is worth being on them.
Should I pay to promote content?
If you have a promotional budget specifically for Quora. You can try promoting your business organically first to see if the audience suits your product/niches. Advertising helps reach more people but is not necessary to start with.
