In the world of digital marketing, SEO metrics play a vital role in determining the effectiveness of your SEO campaigns. If you’re not using these metrics to measure your website’s performance, you might be missing out on valuable insights that could help you improve your SEO strategy.
In this blog post, we’ll discuss the four most important SEO metrics that businesses such as storage Victoria, SEO Vancouver agency, piano lessons Richmond, and GA4 consultants should use in 2023.
1. SEO Search Ranking
The most important SEO metric you should use to measure your SEO performance is your website’s search ranking. After all, the main goal of implementing SEO initiatives for your website is to increase your website’s search rankings for search terms related to your business.
To monitor and analyze your website’s search rankings, there are a few SEO tools you can use. The most popular ones include Google Search Console (GSC) and SEMRush. These tools let you see your website’s search rankings for specific search queries. By using this metric, you can determine whether your website’s search ranking is trending upwards or downwards.
2. Landing Page Visits
By using Google Search Console or Google Analytics 4, you can see which webpages your organic visitors are landing on within your website. You can also see if organic traffic to these webpages is increasing or decreasing, and then determine if you need to make adjustments to your SEO approach.
For example, if you find out that organic traffic for one of your main service pages is decreasing, you can check in Google Search Console whether the webpage’s search ranking has dropped over time. If the webpage’s search ranking remains high on Google search results for targeted search terms, the decline in organic traffic to a service webpage could be due to lower demand for the service offered in it, which leads to fewer online searches and less organic traffic.
3. Conversions and Conversion Rate
Conversion is a meaningful action taken on your site. For an eCommerce website, that might be sales. For non-eCommerce websites such as service-based businesses, a conversion can be a contact form submission, download or other actions.
Conversion rate is the number of conversions divided by a given number of sessions or users. You can use conversion rate to understand the quality of the organic traffic and of your website content. By using this metric, you can determine whether your website’s content is generating quality organic traffic and whether your website is providing users with an engaging and user-friendly experience.
4. Content Engagement
By using Google Analytics 4, you can measure your organic visitors’ content engagement, such as website clicks, scroll depth, engagement time, file downloads, and video plays. Measuring your organic visitors’ content engagement helps you understand if you’re delivering content that your audience is interested in and bringing in organic traffic that’s interested in your content or services.
