Holiday season is only a month or so away and this is the ideal time to start marketing and promoting your products or services. With most consumers starting their shopping journey by searching for gift ideas online, digital platforms such as your website, Google search results and social media channels such as Instagram and YouTube are the most efficient digital channels to reach your target audience.
By using SEO tactics such as SEO Vancouver and social media marketing, you can effectively market your promotions and generate positive results this holiday season! These approaches are effective across various industries and businesses such as storage units Burnaby. Here are three digital marketing tips you can use.
1. Create a Generic Promotions Landing Page
Many online shoppers start their shopping journey with generic shopping searches. For example, many shoppers start their holiday shopping journey using generic searches such as “gift ideas” or “gifts for men”. To capitalize on this opportunity, you can create a generic landing page that contains the keyword phrase “Gift Ideas” or “Christmas Gift Ideas” in the page title. Doing this will help you appear on search results for general gift idea search queries.
2. Create a Support Local Landing Page
Other popular search terms that consumers are searching for are support local or shop local-related search queries. As a local business, you can create a landing page that says something along the lines of “Shop Local” in the page title and display products that are locally produced on the page. For example, if you’re a local used book store in Vancouver and you offer a selection of locally made products such as cards or bookmarks, you can create a Shop Local Vancouver and BC page and display your products that are made in Vancouver or BC.
3. Include Promo Products on Your Google Business Profile Listing
Within your Google Business Profile, you can display products and their information such as descriptions and prices.
To add products, go to your Google Business Profile account and select your business. Select Edit products. Then, click on Get Started. Once selected, you can add your product price, image, description and other information. If you have specific products you want to promote, you can add them to your Google Business Profile product catalogue. Using this marketing approach to promote your products or services to your existing clients and to those who are in the market for what you offer is essential because your Google Business Profile only appears when a user searches for your brand name or searches for a product or service that’s highly relevant to your business, and that’s why Google is showing your GPB on Google search results. Note: remember to amend the product prices back to the original prices once the promotion is over!
