Google Looker Studio, previously known as Google Data Studio, is a robust and useful dashboard reporting tool that lets you connect with various data sources such as Google Analytics 4, Google Ads, and Google Search Console and create a report and display data from these sources on Google Data Studio. Once a report has been created, you can go to the report whenever you want and look at available data without any additional configuration.
1. Month-Over-Month or Year-Over-Year Google Ads Cost-Per-Click
Keeping an eye on your Google Ads cost-per-click (CPC) amount helps you manage your marketing budget more keenly and helps you identify trends in the market.
By creating a scorecard, trendline chart, or table that compares your month-over-month or year-over-year Google Ads cost-per-click, you can see how competitive the advertising market is and if you need to increase your budget.
For example, if CPC for the search term “SEO Training Toronto”, “GA4 consulting”, or “SEO Training Vancouver” was $3 a year ago and the CPC is $6 now, you have to double your ad spend this year if you want to generate the same number of clicks as last year.
2. Landing Pages from Organic Search
Seeing data of where organic visitors are landing on your website helps you understand what kind of content or topics your audience is interested in. Moreover, keeping track of this data helps you define which pages on your website are more important than others so that you’ll make sure that these higher value pages are always working and their website content is always displaying properly. For example, if you’re a Vancouver bookstore and you find out a majority of your website visitors are landing on your used book stores Vancouver page, make sure that the page loads quickly and the website content is error free and displayed properly on the browser.
3. Source and Medium
Source is the origin of your traffic, such as a search engine (for example, google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral). Seeing which source and medium are bringing website traffic and conversions on your website helps you see which digital channels are most effective in generating positive results for your website. You can use these insights to manage your advertising budget more efficiently. For example, if you’re running Facebook Ads and Google Display Ads and you see that Facebook Ads visibly outperform your Google Display Ads in generating traffic and conversion on your website, you can move some of your Google Ads Display budget to your Facebook Ads campaign.
