Webinars nowadays are used as a form of marketing. They are great ways to spread awareness and information.
As an e-store owner, you can utilize them in multiple ways that benefit your business. To help you out, we are here with 5 benefits of webinar marketing and why you should give it a thought.
5 Ways Webinar Marketing Benefits E-Commerce
Below are 5 benefits of webinar marketing and why you should give it a try:
- Brand Awareness
- Product Promotion
- Conversations with the Public
- Targeting
- Discounts
Now we will talk about the benefits of webinars in more detail.
1. Brand Awareness
In the age of the internet where one can find tons of brand options for every possible product, creating a new identity is very hard.
Still, there are ways to gain public attention, one of which is webinar marketing. Through webinars, you can create awareness about your brand and its mission. You can communicate with the masses at a deeper level and show them how valuable your brand can be to them.
By holding a webinar, you convey a professional image of your brand and educate people about what makes you different.
If you are new to webinar marketing or marketing in general and want help from a professional then seeking social media marketing services is a good idea. You can outsource to an external company both inshore and offshore.
Offshore services are a bit cheaper so if you want an economical solution you can try outsourcing to a company abroad. Countries such as Pakistan, India and Malaysia are good options.
2. Product Promotion
A webinar acts as a live representation of your products and services. You can showcase what you offer, how it works, and how it can benefit the user. You can show the features of the product and what it looks like in reality.
When the user sees such a demo, he is more likely to trust you and buy from you.
A great way to benefit from webinars is to start with a problem and to display your product as a solution. You can play tutorials, share your screen, or show a live demo through your camera to convince the audience about the usefulness of your products.
3. Conversations with the Public
Webinars are usually very interactive. They are like two-way roads where communication occurs from both sides. During a webinar, you can talk to your audience, answer their questions and get useful feedback.
The interaction helps to understand the audience, their needs, concerns, and expectations. That can greatly assist in positioning products in a way that benefits both the company and the audience.
4. Targeting
Webinars are a great way to understand your audience and to collect their information. When interested customers register for the webinar, you get their email addresses which you can add to a database. That information can help you with customer targeting and knowing your ideal audience.
These customers can be converted into leads later on. Another benefit of webinar marketing is that you get to meet a global audience which helps you reach more people.
5. Discounts
You can offer discounts to people attending your webinar. That is not only a good incentive but also a great marketing tactic. You are able to attract more customers and be able to generate more leads.
Along with discounts you can also offer giveaways to elevate customer interest. Discounts and offers encourage people to try your products. If your products prove useful, customers will make repeated purchases and might spread the word as well.
That can benefit your brand’s image in the longer run. Just make sure you cause a sense of urgency and use FOMO (fear of missing out) wisely. You can offer discounts at the end as well to make sure people attend the webinar for as long as possible.
Final Words
In this article, we explored 5 ways webinar marketing can benefit companies. We found out that webinars create awareness about a brand and help in the promotions of its goods.
It helps in interacting with the audience and finding customer groups that the company should target. Webinars are also great ways to offer discounts and freebies, raising customer curiosity and engagement.
The above are just a few benefits that make webinars so rewarding. We encourage you to explore more to better understand the potential of this form of marketing.
