Growing engagement is the key to expanding your business. By doing this, you’ll be able to form a closer connection with your audience. This helps increase product awareness and build brand loyalty. Over time, your revenues will start to rise. The good news is that there are plenty of tools that help you do this. Here are 15 of the best ones you can use.
1. Google Analytics
This is one of the most valuable online marketing tools that a website manager has at their disposal. This tracks a wide range of important values. For example, you will be able to measure how many people are visiting your site and get information on how many of them you convert. You’ll also learn how long people are spending on your site.
All of this information combines to give you a clear understanding of your site and how successful it is. This can be a good way of identifying weak points. For example, you might discover that you get a lot of traffic to your landing page, but they leave within a minute or two. This shows that they aren’t being greeted with the content they would expect.
2. SEMrush
If you are looking for a way to get more organic traffic, you need to use the right keywords. The good news is that there are plenty of SEO tools out there. SEMrush is a great option. This tool allows you to do keyword research and optimize your site for SEO. They also offer analytics for your site. This is a good way of learning where your traffic is coming from. Once you know this, you get a better idea of what people are looking for, so you can optimize the site to suit their needs.
3. Spreadsheets to Plan Your Content
One of the best ways to build engagement is by providing a regular stream of content. This is where a good spreadsheet tool will come in. Every time you have a new idea, you can add it to the spreadsheet. This helps ensure that you never run out of content.
You can use this to plan out your posts. Simply add a column where you attach intended publishing dates to each post. You can use this to track views, seeing which articles your audience responds best to. This will tell you the type of content you should be making in the future.
4. OneStream
There are many digital marketing tools that you can explore. But video remains one of the most effective. With OneStream, you will be able to record and edit your videos. You’ll then be able to control when these videos get live-streamed. They will go live across all your social media accounts at the same time.
With this method, you don’t need to actually film the video live. Because of this, you’ll be able to put a little more effort into the production side of the video. It also makes it easier to test out various streaming times, seeing which ones get the best engagement from the audience.
5. Social Searcher
Most people view their friends and family as the most important source of brand information, with 93 percent of people trusting what they say. This is why word-of-mouth marketing can be so important to brands. However, this can lead to some problems. If the sentiment on social media turns against you, it can spell major trouble for your brand.
This is why a tool like Social Searcher is so important. You can use it to monitor when your organization is mentioned and gauge the tone in which it is discussed. You’ll be able to move in early if people are talking negatively about your company.
6. Buzzsumo
As we mentioned, social media plays a huge role in marketing your business and engaging with your audience. This is where a tool like Buzzsumo comes in. You can use this to monitor some of the biggest trends in your social media niche. For example, it can tell you which articles are getting the most shares. You’ll be able to find the top influencers in your area. This can be a good identifying people with whom you can potentially collaborate.
7. Site Analytics
This tool helps you learn more about your users and how they interact with your website. You can see what pages they are visiting and how long they stay there. By doing this type of research, you’ll be able to learn what parts of the website are strongest, and which parts you can improve on. For example, you might find that a lot of people bounce off when paying for the items in their cart. This could be a sign that this part of the process is too complicated.
8. Email Automation
Email remains one of the best online marketing tools. It allows you to establish a personal connection with your audience. There are a few ways that a solid email automation tool can help you. First, it will be able to help you schedule emails. For example, you can automatically send out an email when you publish a new blog post.
These tools also help you hone your strategy. It’s common for them to personalize the emails to suit the user. For example, they might start the email with that person’s name. Sometimes, they will be able to help you take note of the best time of day to send the emails. This increases the chances that they will open the messages.
9. Chatbots
Increasingly, people have been primed to expect speedy responses to their online inquiries. This can be a challenge for small businesses, which have limited people power. You can’t be responding to customer messages all day. Chatbots help to solve this problem. All you need to do is train the AI to give a series of responses to the most commonly asked questions. If you can easily solve the customer’s problems, they will become more loyal to your brand.
10. Answer the Public
Finding high-quality free SEO tools can be a challenge. But Answer the Public is a good option. It’s easy to use. You just need to write the keyword that you want to target. Then, it will throw up a bunch of related searches. This gives you plenty of keyword choices to explore.
11. Incorporate User Generated Content
Your customers are some of the most important tools that your brand has at its disposal. User-generated content is a good way of showing how much you value their contributions. It also encourages them to interact with your brand, as they know they are appreciated.
There are a few ways that you can do this. For example, you can repost art or popular memes on social media. Or you can encourage people to guest post on your blog. Another option is to start a discussion in the comment section.
12. Canva
Getting the digital design for your website right can be a challenge. That’s where this tool comes in. It comes with plenty of pre-made templates. You can use it for a range of designs. For example, you might want to use it for infographics or making content for social media. This intuitive platform will be easy to operate, so you’ll be able to make quality items in just a few minutes.
13. In-App Support
Your customers shouldn’t have to hunt to find the support they need. It should be incorporated into the app. There are lots of ways that you can do this. For example, you might want to have a question mark icon in the corner of the screen. Pressing this will bring up a F.A.Q. section, talking them through some of the most common issues. You can also try incorporating a chatbot.
14. Personalized Content
When you are designing a website, it’s important to make sure that you can personalize it to better suit the user. For example, you might want to design a section that is based on their previous browsing history, showing them the items that they have previously expressed an interest in. By doing this, you will be able to grab their interest from the moment they click on your website. This data can also give you a better insight into the browsing behaviour of customers and help you learn which trends are the most popular.
15. Grammarly
If you are writing content for your website, it’s important to make sure that it will be cohesive and grammatically correct. Even if you are a skilled writer, it’s possible to make a few mistakes. While these will be fairly minor, they can still reflect negatively on the brand. It can make you appear amateurish.
The good news is that there is a tool you can use to get rid of these mistakes. Grammarly will scan your document and alert you to any grammar or spelling problems. You can also get a plugin that works when you are writing emails, so you always appear professional.
Conclusion
This is just a brief insight into some of the best tools you can use to get people more engaged with your website. This will build brand loyalty. It will also help you grow your royalty over time. If you need more help in this area, you might want to try using a digital marketing agency, they can offer even more online marketing tools.
