For online merchants, the higher conversion rate is always a significant measure of their success. Both conversion and the company’s revenue growth go hand in hand. Thus a little shortfall in conversion rate can adversely affect the revenue-generation capacity of a company. A dropping conversion rate will also negatively impact the bottom line. If you are facing a similar situation then then it’s high time to look for the factors causing a decline in conversion rate. Start by identifying the underlying causes of poor conversion. Although there are tons of explanations on why your conversion rate is decreasing, we’ll look at some of the key factors that influence conversion in this article. Nevertheless, a good web development services provider can also help you improve your conversion rate by giving your site a fresh look and charm.
1. Responsiveness
By 2021, it is expected that half of the e-commerce transactions will be completed through mobile devices. This data shows the importance of mobile devices in today’s web environment, but many online merchants continue designing their e-stores for desktops exclusively. Today, the mobile-first approach for custom website design is the secret sauce to build robust e-commerce websites.
Responsive web design enables you to build mobile-friendly websites, so your website will also be available to mobile users. More users result in more conversion.
2. Performance
Here, by performance, we mean the loading speed of your site. It is said that a website shouldn’t take longer than 2-3 seconds to load. Most visitors will leave your site if it doesn’t load in the stipulated time. Higher loading time will irritate visitors and have them clicking the back button. Hence, short loading time is important for making sure that visitors do land and stay on your site. A fast-loading site will help increase the conversion rate by ensuring more visitors land and stay on your site. Optimize your website for the best performance and choose a good hosting service. You should choose a reliable ecommerce website development service provider to build a fast-loading site.
3. Effective UI/UX
The design of a webpage is an important factor when it comes to conversion. There are numerous things that a web designer has to consider, including usability, engagement, and KPIs (Key Performance Indicators). There are many approaches on how you can design your site. And, starting with Photoshop design files to get them converted to HTML/CMS is a useful way. If your website looks fuzzy and cluttered with too many options, it will be inconvenient for visitors to use. Make sure that your website is both appealing and user-friendly. Improve website landing page design to provide a pleasing experience and boost your conversion rate.
4. Personalization
Your visitors must be able to find what they are looking for on your site. This is what you can achieve with the use of personalization. If shoppers have to browse through many options and sections to reach the desired section, they will be less likely to make purchases. As a result, you will see a rising cart abandonment rate.
Personalization is a great way to tap this situation by providing a custom user experience. User data is essential for personalization. You can analyze the data and ascertain the preferences of your customers. Based on that data, you can deliver a personalized experience. It will help you boost your conversion rate.
5. Effective customer service
Easy access is important for customer service to be effective. It means that you must deploy multiple channels to provide customer services. Also, providing customer service round-the-clock will be the icing on the cake.
Channels like contact forms, email addresses, etc. work very well for communication, but personal communication through live chat, call, or video is even better. You must make sure to provide effective communication channels for your customers which are easily accessible and available throughout the day and night if possible. You may also have to consider the different time zones for providing effective customer service when your business is internationalized.
Final note
Conversion rate is a key metric of success for an online business. If you are facing a dropping conversion rate then there is something amiss with your e-commerce site. Gaining a high conversion rate is more than just adding enticing images on the website and setting attractive prices.
Numerous factors influence the conversion rate and when they are not in accordance, the conversion rate is affected. Some of these factors have been mentioned in this blog. By improving on these factors, you can drag your site’s conversion rate upwards and get a greater return on your investments. By considering these factors during ecommerce web design services, you can build a robust website.
