As we are moving from the industrial age into a digital era and logos are being replaced with personal brands your name will be looked up on social media by potential buyers.
Social media has transcended its role from networking tools to a stage of global influence. For thought leaders, coaches and entrepreneurs alike it represents a platform for sharing knowledge, building communities, and sparking meaningful conversations.
The digital era opens up opportunities to reach potential buyers beyond geographical borders and it was never easier to grow a personal brand on social media – or more overwhelming.
The fear of being seen and judgement is real just as the mental health concerns of exposure to screens.
Mental health concerns of constant exposure
Research shows that too much screentime has an negative impact on us and for many aspiring entrepreneurs and creators the overwhelm is real and a reason for not creating and sharing their important message and work on social media platforms.
The quick scrolls in between quickly respond to a conversation, or your comments sounds dreamy and gives us the feeling of freedom to work from anywhere, but it also keeps us in the loop of constant availability which is not only stressful but also not necessary.
Changing your approach as digital entrepreneur is key. It is important to take control of social media platforms rather than the platforms taking control of us. Social media work is the new work and like every other task in your business it deserves a slot in your calendar with a strict starting time and end time.
Navigating joy scrolling is part of taking control. Looking for inspiration and current trends before bedtime is like wanting to close a deal in pyjamas.
It is outside of your working hours. Do not do it!
How to overcome fear of being seen and social judgement
1. Clarity is your guide:
Not knowing what to share is often the reason holding creators and coaches back from posting. Get clear on what you want to be known for as a personal brand and your message the world needs to hear. Make sure your message is simple; you are sharing your thought as a leader in your own words and repeat your message often.
The Easy Guide to Creating Content That Connects
Creating content doesn’t have to be hard! If you follow this simple guide, you’ll be able to share your message in a way that grabs attention, builds trust, and makes an impact.
Why You? (Your Story & Experience)
Start by telling your audience why they should listen to you. Did you go through something that led you to this point? Maybe you learned a tough lesson, overcame a challenge, or found a method that works. Share your experience, research, or even a case study—this helps your audience see that you’ve been in their shoes.
Tell Your Story (Make It Relatable)
People connect with stories, not just facts. Describe how you got to where you are in a way that helps your audience see themselves in your journey. Paint a picture with details—what struggles did you face? What moment changed everything? The more they relate, the more they trust you.
Share Your Thoughts (Your Unique Perspective)
Being an expert isn’t enough—you need to stand out! Your audience wants to hear YOUR take on things. What do you believe about this topic that others might not? What makes your advice different or better? Don’t be afraid to share your honest opinions.
Why Does This Matter? (The Impact on Your Audience)
Your message should feel urgent. What happens if your audience ignores this advice? What are they missing out on? What struggles will they face if they don’t take action? Make it clear why they should care. When people understand the stakes, they pay more attention.
Call to Action (Tell Them What to Do Next)
Don’t leave your audience guessing—tell them what to do! Should they sign up for something? Try a new strategy? Follow you for more tips? Be direct, simple, and clear. A strong call to action makes your content powerful and effective.
2. Other people’s opinions are not your business:
This is where personal branding and thought leadership becomes hard to navigate for many. Trying to convince others of your purpose who do not understand your industry and your work is a waste of energy.
Energy you will never get back. Instead direct the energy to those seeking your service and solutions to their problems. You cannot be everyone’s darling and create content and solutions for everyone.
The 3 Types of People You’ll Meet When Sharing Your Work Online
When you put your message out into the world, you’ll come across different kinds of people. Some will challenge you, some will help you grow, and some will stay silent—but they’re all watching. Here’s what to expect:
The Trolls & Unwanted Critics
These are the people who seem to exist just to bring others down. They give unasked opinions, leave rude comments, and try to get under your skin. Their words might feel personal, but they’re not worth your energy. Engaging with them won’t help—you’re better off ignoring and moving forward.
The Constructive Critics
At first, their feedback might sting, but these are the people who push you to improve. They offer insights that help you grow, but here’s the catch—you usually have to ask for it. Seek out feedback from those who are ahead of you, and use it to sharpen your skills and message.
The Silent Observers
This group is interesting. They won’t criticize you, but they also won’t openly support you. You might sense their distrust or hesitation. But if you pay close attention, you’ll notice something surprising—they’re taking your advice in secret. Over time, you’ll see them apply what you’ve shared and improve their lives. This is the unseen impact of personal branding.
No matter which type you encounter, keep showing up. Your message matters, and the right people are always listening.
3. Confidence to create on social media comes with competence:
The quickest way to get to your goal of confidently showing up on social media is accepting your current skill set and bridge the gap to where you want to be. Nobody wants to look like a beginner in public but the earlier you start the earlier you will master the skill of communicating your message and create compelling content.
Conclusion
As economical rules are changing, and buyers want to connect with the person behind the brand it is important to adapt to the change and stop hiding under rock hoping to be found. The quicker you adapt to the change the quicker you will make money and a lasting impact.
