Are you tired of getting outranked by your competition? If your answer is yes, it’s time to find a fresh technique to improve your online visibility. In this blog post, we have detailed all the strategies that can help ecommerce websites rank well in the search result pages. Reading this, you can find the gaps in the strategies you are currently employing and get insights into helpful knowledge.
Perform the Keyword Research That Considers Buyer Intent
When performing keyword research, instead of relying on the popular keywords of your industry, you need to factor in the buyer intent in your strategy. Buyer intent is what is the intention behind the search query. To find it, you can look into some specific phrases and words that people often use during their search.
There are three types of keyword intent:
Awareness-stage keywords
This is the stage where users make queries like “How do I do….?” or they simply ask for some factual information.
Considering-stage keywords
In this stage, prospects start comparing various products or services. They consider reviews, the best products, brands and other things.
Decision stage keywords
At this point, users are ready to take action. For this stage, you should focus on words like discount, purchase now, etc.
Example: Let’s say you have a delivery website for pizza.
- For the awareness stage, you can target keywords like “How to make pizza dough,” “Best pizza recipes,” “Types of pizza,” “History of pizza,” and “Pizza calories.” This is because here, users are simply seeking information and learning about pizza. They are not actively looking to order or buy.
- For the consideration stage, you can go for keywords like “best pizza in [city name],” “pizza near me,” “cheap pizza deals,” “pizza delivery reviews,” or “top 10 pizzas.” Users here are actively comparing options, looking for the best deals, and considering which pizza places to order from. They are actively evaluating choices.
- For the decision stage, you must target keywords like “order pizza online,” “pizza delivery coupons,” “pizza deals today,” “fast pizza delivery,” “pizza near me open now,” and “buy pizza online.” At this stage, buyers are ready to make a purchase. They are looking for immediate gratification, discounts, and the quickest delivery options.
Target Long Tail Keywords
Long-tail keywords are highly specific phrases, usually 3+ words. Users employ when they’re close to a purchase decision. While they might have a lower search volume than broad keywords, they offer several key benefits to e-commerce businesses. These benefits include higher conversion rates. Wondering how? It’s simple! The long tail keywords attract users with specific needs and high purchase intent. This means users are looking for exactly what you are offering by targeting these keywords.
Moreover, there is lower competition, which means they are easy to rank for.
Let’s understand how you can use long-tail keywords.
Suppose you sell shoes instead of targeting the broad category “shoes” itself, you can go for what is your specialty, Like “Men’s brown leather shoes size 10.”
Avoid Duplicate Pages
When you ignore the duplicates in your pages, it can lead to a negative impact on your website. You might confuse the search engine, and this may eventually weaken your authority.
Here are some ways to avoid delicacy
Add canonical tags. These tags tell search engines which of your content is original. By using them, you can direct the users to the core version of your product page even when it is available from various URLs.
You can keep the content of each page unique.
If you have any duplicate pages, you can reroute them to the canonical version, 301 redirects. This avoids disruption to your site authority.
Optimize your product pages
Your product pages must have strong conversion rates. Here are some important components of product page optimization:
Visual Appeal
You must focus on creating 360 vistas and photos
Descriptions
Make sure your explanations are convincing and clear, depicting the advantages
CTA
Ensure your call-to-action elements are obvious and clearly visible.
Transparent pricing
Make sure the prices are explicitly mentioned
Social Proof
Customer testimonials are important to foster trust and credibility
Shipping Details
Clearly put out the estimated time of arrival.
Mobile-friendliness
Make sure the website is optimal for the mobile device for a smooth experience.
Easy Navigation
Make sure the search feature is easy to use and products are easy to explore in navigation.
Add Sitemap
A sitemap is where Googlebot can find links to all the pages available on your site. When you detail all your pages in your sitemap along with their proper subcategories, you are enhancing the craw lability of your pages.
Here are some tools that you can use to create a sitemap:
1. Powermapper
2. Google’s Webmaster tools
3. Lucid Sitemap Generator
Make Social Sharing Easy
Though social media sharing is not beneficial for SEO, but when you facilitate easy social sharing, you are likely to increase your brand exposure. So, social sharing is known to indirectly cause SEO benefits like improving local SEO, expanding content reach and driving organic traffic. You may consider social sharing equivalent to SEO’s extension.
Improve your content
Content plays a crucial role in enhancing your SEO. Here are some ways to improve your content:
- Write how-to articles
- Use glossaries
- Use video demonstrations
- Use webinars
- Leverage Question and Answer sessions
But before writing any of these, conduct proper research to know about your audience. Find what they prefer. Use A/B testing and keep measuring your performance.
Summing Up
Ecommerce SEO services are not simple as the standard SEO. You need to understand what users are actually searching out there and how you get to them and turn them into customers. The tips given in this blog post will help you rank your Ecommerce project for relevant queries. Just remember, it’s not just one or two details that determine your visibility but numerous aspects, so be patient and keep yourself updated with the freshest knowledge. That’s the key to keep it up with the dynamic behavior of SEO field.
