When discussing your website promotion strategies, note that they will be effective only if you have a professionally designed landing page. It is the initial point of interaction that clients get whenever they follow your PPC, banner ad, or promotional email. A landing page that directs visitors to a specific action, such as registration, making a purchase, or subscribing to your email list. A good landing page often determines the success of your campaign. This is why a good landing page is extremely important. After all, it equals good ROI. If you need help, SEO services USA can offer someone experienced to help you out.
Why do you need a landing page?
You might not think landing pages are that important, but you need to have one. A landing page is what the visitors will see when they first visit your website. It’s a visitor’s first impression of your site. Here’s why you need a landing page:
1. To create trust
Keep in mind that your landing page is your opportunity to develop trust amongst customers. This means you need to have quality content and professional design, and you must also address prospective customer’s pain points. This way, you will be able to connect with them on a deeper level.
You can include social proofs like testimonials, reviews, or user-generated content from happy customers to inspire others.
2. Increase the conversion rate
Your landing page can provide potential customers with the information they need to move ahead in the customer journey. Here, a call to action will encourage them to take the action you want them to. In addition to this, when you track statistics like bounce rate and conversion rates, you will be able to monitor the effectiveness of your landing page and then make improvements based on that.
Now that you know of the benefits of good landing pages, it’s time to focus on proven strategies for building high-conversion landing pages.
Steps To Create Landing Pages
Now comes the main part of this blog, where we will be discussing how you can create user-friendly landing pages.
1. Perform Market Analysis
Before you even start thinking of your landing page, it’s important that you perform a deep market analysis. Remember, this is the first and the most crucial step you must take. You need to gather all the vital information about the target customers and the market to create value. This way, you will be able to provide a desirable customer experience to your targeted audience.
- Market research can be done a number of ways. You can check Google Trends, just have to type a keyword into the Google trend search box and then study the trends for the last 6 months. It is a great way to find some information about the market you are researching.
- You can also use polls on social media platforms such as Twitter or Facebook to get an idea about the products and services that your customers are interested in. Make sure you also analyze the comments section of your blogs or social media posts to get an understanding of the pain points of the prospective customers.
You also need to understand the importance of keywords. Understand the intent behind the use of a specific keyword and how it relates to your target audience. When you do so, you will be able to get an idea of different valuable keywords. When you start writing content, you can include those keywords in the headlines and build relevant links to the page. This will help you get more traffic on your website.
Once you do the market research, you will understand the mindset of the landing page visitor. This is extremely important. After all, based on this, you have to come up with a landing page that easily resonates with your target customer.
2. Design your landing page
Now comes the most important step of the process, which is designing your landing page. These are the essential elements of a landing page that converts:
● Headline
Your headline is the first and the most essential part of your landing page. Make sure the headline is bold and focused. Your headline must be straight to the point and creative and must create urgency or try to solve a particular problem. In simple words, it must be attractive for the audience to continue scrolling and checking your website.
● Supporting headline
You should never underestimate a good sub-headline. Research shows that a sub-headline provides people with a reason to read all your copy instead of simply scanning it or skimming it. So, use it every time you want to give more context to the main headline.
● Visual focus
Visual information resonates well with an audience. This is why you should also add a visual focus to your landing page, such as a photos or even a video. This will help engage the audience better.
● Customer testimonials
What can be better then providing new customers with information from your past customers? Adding a testimonial section can be very helpful. It will help boost your sales but make sure you use them only after you have gotten the good results for past customers. This way, you will be able to build trust in your personal brand and show what results other customers will get from your products or services.
● Core benefits
Now, if you want to appeal to customers better and inspire them to take action, make sure you highlight the core benefits of your products and services on your landing page.
● Call to action
You need a call to action. This is extremely important to convert your visitors to email subscribers or even customers. So, make sure you have a clear, simple, and clickable call to action.
● Mobile Friendly
You will find that most customers generally shop online using their mobile devices. This means you need to make a landing page that is mobile-friendly. Make sure you check how landing pages appear on different mobile devices. This way, you will get a proper idea of things that you need to change or enhance.
● The AIDA model
The AIDA model is a well known practice in the content market industry. It uses unique and captivating graphics that help drive attention and hold interest. This will stimulate desires and lead the customers to a CTA.
3. Understanding the psychology of colors
Keep in mind colors play an important role when you are designing a high-converting landing page. You need to use the right colors. You can go online to find the chart that will help you know what colors indicate what. Now, here are some of the areas you need to think about.
● Background color
If you end up choosing the wrong background color, then your page won’t convert well. When you use solid colors on your landing page background, this will ensure it won’t interfere with the text. However, if it is a deep color, then make sure that the text contrasts well. Generally, you will see most of the platforms use white backgrounds and clear designs to allow high-quality quality, colorful product images to speak for themselves. On the other hand, you also have the option to offer a minimalistic design for your landing page. You just have to keep the background plain white, and it will be good to go.
● Call to action colours
The color of your CTA can easily inspire people to click on it or discourage them. So, when choosing colors for CTA, make sure you choose those that represent a good symbol. For instance, orange resonates with warmth and happiness, while pink is for unconditional love. Blue is the color of trust, so if you sell digital items like software and ebooks, then blue will most likely be helpful for you in building loyalty and trust among the customers.
Remember, every industry and market campaign is different from others. So make sure you test and measure to find the best options for your business. Finally, be mindful of mobile users as well. After all, if they don’t find a mobile-friendly website, then they will be discouraged, and this can have a major impact on your business.
4. Make a landing page that converts
You don’t want people to simply visit your landing pages. You want them to take action once they are ready. So, you need to make it compelling and easy for them. You can do so by including elements that convert on a landing page. Make sure you have a tempting and clear CTA that asks the visitors to take the next step in the conversion funnel.
Now, remember you need to give your visitors some motivation to compel them to take some action. For this, you can offer them something in exchange for what is required of them. For instance, you may decide to give a discount or give them free products to enroll on the email campaigns or make a purchase. In any kind of business, no matter what kind of products you offer, it is imperative that you compel action. Thus, it would be best to avoid anything complex that can interfere with the audience’s focus on the CTA.
Moving on, it’s important to note that the longer the audience takes to make the decision, the more options they will have. So, when you make a simple and clear landing page, it will be easier for someone to take the action you want. Here, you can try different approaches to see what works with your audience. It’s important to test out the different attributes you highlight. This is the only way you will be able to understand what will work well for your business and help it achieve the best outcomes.
