You’ve achieved great results with your website—compelling copy, perfect keywords, and eye-catching images. Your digital marketing strategy is also working well!
Now that your site is attracting interested visitors, what’s next? Getting clicks is good, but how do you make sure those visitors stick around and buy from you?
Don’t worry. We’ve got you covered. Read on for our top 15 tips on turning clicks into customers.
15 Easy Ways to Turn Clicks Into Customers
1. Pop-ups
The use of pop-ups is extremely effective in turning clicks into sales. These are the ads or offers that appear on your site when someone visits it. They can set up discounts, describe the product in detail or invite readers to sign up to the newsletters. However, do not overuse them, or else, visitors will get irritated.
2. Strong Calls to Action (CTAs)
These are sentences or visuals that tell people what to do next, such as “Buy now” or “Sign up here.” To achieve the highest conversion rates, they should be simple, easily accessible, and employ phrases like “download” or “shop.” ” Place them at the top so that they are seen once the webpage is loaded without the need to scroll down.
3. Crafting Awesome Landing Pages
- The web page they get upon clicking on your ad or link is known as a landing page. So, keep it short and precise in order to make it work.
- Keep it direct to your ad’s subject. If it’s a car, let’s talk about the car, not everything else.
- Keep it brief, and get rid of distractions.
- Add a clear “call to action” button to encourage the user to move onward.
4. Offering Goodies
Need more people buy? It can either be a discount, free shipping, or a simple thank you note. By doing so, you are actually telling them that they are valued and that you care about their satisfaction. Through this, loyalty is enhanced and revenue increases. Only make sure that what you are offering is actually something that your audience is interested in.
5. Simplify the Buying Process
If a consumer can find your product or service to be of high quality yet difficult to purchase, you will not make any sales. For this reason it is important to provide a shopping experience which is easy for the consumers.
For this reason, you should simplify the buying procedure. Provide clear instructions, allow multiple payment methods, and minimize the number of hurdles to buying. Maybe provide a guest checkout option for someone who doesn’t want to open an account.
6. Keep Engaging After Purchase
After the customer has purchased, make sure to check in with them. Send interesting emails and connect on social media to build value in the long run. Apart from this, you may solicit comments from customers by administering surveys to further enhance future services.
7. Follow Up on Abandoned Carts
When customers leave items in their online cart without buying, it’s a chance to bring them back. Send friendly reminder emails within 24 hours, showing the items they left and encouraging them to complete the purchase.
8. Ensure Mobile-Friendliness
Many people use phones and tablets to browse the web. If your website isn’t mobile-friendly, you could lose customers. Make sure your site works well on all devices, loads quickly, and is easy to use. Otherwise, people might leave before even looking around.
9. Use Eye-Catching Pictures and Videos
Humans like visuals. We remember things better when we can see them. So, it’s smart to use good pictures (and videos!) on your website. These pictures should be related to what you’re offering so that potential customers get it right away.
Also, put these visuals where people can easily see them on your website. You want visitors to notice them right when they land on your page.
10. Earn Trust with Social Proof
A good way to build trust with potential customers is by showing social proof — proving that other people have used and liked your stuff. This could be through customer reviews, testimonials, or media mentions. Suppose you own a Mississauga restaurant, you can ask people to leave a review on your website who come to your place.
Social proof is a big deal in marketing. When people see that others have had a good experience with your business, they’re more likely to try it themselves and become paying customers.
11. Use Retargeting Ads
Retargeting is a kind of online ad that targets people who have already shown interest in what you’re selling. For instance, if someone clicks on your ad but doesn’t buy anything, you can target them with another ad next time they’re online.
Because they already showed interest, they’re more likely to buy. Retargeting is a great way to turn clicks into customers, giving them personalized ads without being too pushy.
12. Keep Your Site Safe
When people visit your site, they want to know their info is safe. They want to be sure their personal data won’t be stolen or used without their say-so. You can do this by making sure your site is properly encrypted and by using safe payment methods.
13. Keep Up with Market Trends
To attract and turn customers into buyers, it’s important to know what’s happening in the market. This helps you create marketing plans that work and make your product or service more appealing to your audience.
Knowing market trends also helps you predict how customers will behave. This way, you can adjust your sales strategies accordingly. To stay ahead of competitors and turn clicks into customers, stay updated on market trends.
14. Reinvest in Successful Marketing
One of the best ways to succeed in marketing is to invest more in what’s already working. Look closely at your campaigns and find the ones that are bringing in clicks and sales.
Once you find these campaigns, put more resources into making them even better. This might mean spending more on ads, changing your messages, or reaching out to a wider audience.
15. Track Your Progress
To see how well you’re turning clicks into customers, use a conversion tracking tool. This tool counts how many clicks visitors make on your site and compares it to the number of people who actually buy something or sign up for your newsletter.
Another way to track progress is by setting goals in Google Analytics. This helps you understand which marketing channels are bringing in the most valuable traffic by seeing how many people visit your site, how long they stay, and which pages they look at.
