The eCommerce industry has experienced significant growth in the past two years. Today, more and more startups are launching their websites or platforms to sell products online. This eCommerce boom has led to an increase in competition too. Business or startup owners need to attract potential customers with a well-designed website and effective promotional campaigns. Now, things can be a bit overwhelming in the beginning.
You may have to focus on different elements that can impact revenue and sales. Whether it’s web design or marketing, startup owners need to keep track of a lot of information or details. To make this easier for you, let’s go over a few factors that startups should know about eCommerce.
Market Research is Essential
This is one of the first steps that businesses need to take before launching their websites. It can help you find the bestselling products in the market at a given time and choose the right one. You should also research your competitors and take a look at what they are selling as well. It’s also a good idea to analyze their eCommerce platforms and understand how they are reaching out to potential customers across digital channels.
Once you have an idea of your industry, you can select a product that has a higher demand and reach out to your target audience in a different way too. People today, have a lot of choices so your startup should offer a unique experience to consumers. By researching the market, you can also create an effective branding strategy.
Create a professional and attractive icon for your website that could differentiate your business from the competitors. For your store, you either try your hand using an ecommerce logo creator, or hire a designer. Be sure to consider brand colors, fonts and imagery according to to match with your website.
Spend on Web Design and Development
According to a report, around 88 percent of visitors will not come back to the website if they have a poor experience. This is a situation that you have to avoid from the beginning. As a startup owner in the eCommerce industry, you need to focus on building a loyal clientele and convince people to keep returning to your website. It’s why business owners should invest in good web design and development. If you have a smaller budget, then try and spend a major chunk of it on your eCommerce platform.
It’s the first thing that visitors will look for and browse through to get an idea of the business. An easy-to-navigate and responsive web page can boost user experience and bring back visitors quickly. Establish a visual hierarchy and add high-quality product photos so people can get a clear look at what you have to offer. Include a short video that helps build a connection with potential customers.
In the beginning, some business owners may not spend a lot of money on web design. This could make it challenging for them to attract high traffic. An interactive website is a good investment as it can play a huge role in increasing sales and generating profits.
eCommerce Platforms are Important
Creating or designing a functional website requires a lot of effort and research. It is incredibly important to choose the right eCommerce platform that can help you set up a user-friendly online store. WordPress and WooCommerce are popularly used by businesses across the globe. They have a range of different plugins and themes that make it easier to create a responsive website. You can easily provide instant customer support to visitors with a live chat option and update the content regularly as well.
The right eCommerce platform could help you build a strong presence in the digital world in a short time. You might also save money on upgrades later on and improve the user experience for visitors. This is one factor that can draw consumers to your website over a competitor’s. With an eCommerce platform like WordPress for instance, you may only need to make minor changes to your online store in the future.
It can last for a long time and boost recognition within a wider audience too. So make sure that you pick a platform that allows you to design a modern and minimalist website,
Order Tracking is a Part of the UX
For eCommerce platforms, startups need to focus on shipping and order tracking. It can provide customers with an accurate cost and prevent any confusion with deliveries as well. You may have come across different websites that have calculators for shipping costs and order tracking options. This is a crucial user experience element that can help businesses stand out from similar ones in the industry.
So whether you are working with a web developer or setting up the store yourself, it is essential to pay attention to these factors. You can incorporate a shipping calculator in your checkout process so that people can instantly get an amount for their final payment.
It’s also important to add the option for order tracking for customers. This way, people can find out when their products will be delivered easily and get in touch in case of any issues or delays.
Website Content Draws Higher Traffic
Now, this might be a bit obvious but quite a few startup owners may not pay a lot of attention to developing good website content. If you think about it, this is not just about selling products but also giving people an insight into your brand values and unique factor. The content on the home page and landing pages can hook visitors in from the beginning. So you have to focus on producing valuable content and copy that convinced them to act immediately as well.
Include a blog on your website and post articles or insights that showcase the best features of your products or how your brand is making a difference in the industry. Make sure that you do keyword research and competitor analysis before starting. Include both short and long-tail keywords that most consumer search for in your niche. This can help boost the ranking of your website or eCommerce platform in search results as well.
Keep in mind that good content is the key to drawing more visitors and keeping them on the page for a longer time. It’s also an important part of your marketing strategy and can help you connect with a wider customer base. If people find valuable information on your blog or website, they might share or promote it on their social media pages. It could help your startup gain more recognition and connect with a younger demographic of customers too.
Conclusion
These are some factors that startups need to know about eCommerce. It’s a good idea to keep them in mind when you are looking to launch your online store. Before anything else, you should focus on creating an appealing and mobile-friendly website. This makes it easier to reach out to potential customers who shop on their smartphones and maintain brand consistency too. Your web page highlight elements such as brand colors, tone of voice, and logo. It can help build trust and credibility among the target audience in a short time.
