You’ve worked hard on your website: writing copy, finding pictures and learning the ins-and-outs of whatever website service you’re using. But what good is a website if you aren’t being found?
That’s where SEO – search engine optimization – comes into play.
If you want to be found by new clients, you need to be searchable and found on Google search results. Here are four SEO tips that can help improve your Richmond music school, Richmond arts school or Richmond dance school website’s search ranking!
Perform Keyword Research
The first step in search engine optimization is to figure out what keywords people are using. These are your service keywords. For some types of music lessons, it will be pretty straight forward. For example:
- Guitar lessons
- Piano lessons
- Flute lessons
- Violin lessons
Also, consider that instead of searching for “lessons,” a potential client might use phrases like “guitar teacher” or “guitar instructor.”
The industry terms that WE use aren’t necessarily the terms that potential clients use, so it’s important to use such as SEMRush or Google Ads Keyword Planner to perform keyword research to find out which keywords clients use.
Use Location Keywords
If you’re teaching in person, you’ll want to include keywords that indicate your service area. These are your location keywords. For example, if you offer guitar lessons in Richmond, make sure your website content such as page title and body content include the keywords “guitar lessons Richmond.”.
Incorporate Relevant Keywords in the Title Tags and Body Content
Applying SEO keywords and phrases to your website isn’t as tricky as it sounds. Let’s break down the places where you can include these words so that those Google librarians can find them.
- Page Titles
- Page URLS
- Headings and Subheadings
- Paragraph content
- Meta descriptions
The first place to consider using a keyword is in the title of your page. For example, you can use the keywords “Guitar Lessons for Kids in Richmond” in the title because these are keywords that your target audience will likely use.
Let’s apply those same ideas to what YOU can put on your website. When possible, the page url should include the phrase “piano lessons” in it. Examples include xyz.com/music-program/richmond-piano-lessons or xyz.com/music-program/richmond-violin-lessons. Including keywords in a webpage’s URL helps the webpage rank for search terms related to keywords in the URL.
Additional areas on where you can insert relevant keywords are in the body content as well as the meta descriptions. By including this content, Google will have a better understanding of services your website offers and display your website on search results for search terms related to these services.
