Search engine optimization, oftentimes referred to simply as SEO, is a digital marketing program that helps your website improve its ranking on search results for specific search queries on search engines such as Google or Bing. Increasing your website’s search ranking is an effective way to gain more students because those who are searching for terms such as “Richmond daycare” or “Richmond summer camp” are in the market for these services. By appearing higher on search results, you’re more likely to attract these searchers to your website, engage with them and turn them into your students. Here are four SEO tips your daycare centre website can use to improve its search rankings!
1. Create a dedicated landing page
For every program or service you offer, you should create a dedicated landing page so that each page can rank for search terms related to each program or service. For example, if your daycare centre offers childcare in Richmond or a before and after school program Richmond, create a landing page for the program so that it can appear on search results for pertinent search terms such as “childcare Richmond” or “after school program Richmond”.
2. Optimize pagespeed
Pagespeed is a critical aspect of a website’s search ranking because pagespeed affects a website’s user experience (UX). Google takes UX into consideration when ranking a website.
Lazy loading is a technological practice of delaying the loading of resources or objects until they’re actually needed. This saves system resources and improves the pagespeed. For example, if a web page has an image that the user has to scroll down to see, you can display a placeholder and lazy load the full image only when the user arrives at its location. Lazy loading can help improve overall website pagespeed.
3. Use relevant keywords in title tags
Title tags specify the title of a webpage. For example, if a webpage’s title is “Richmond Singing Class”, the title tags should also be “Richmond Singing Class”. Google uses a webpage’s title tags to understand the page contents, and will display the webpage accordingly in search results . For example, if a webpage’s title tags say “Classroom Drawing Supplies”, the webpage will rank for search queries related to “Classroom Drawing Supplies”. It’s important for your webpages to include keywords that are closely related to the product or service that’s shown on the webpage so the webpage can appear on relevant search results.
4. Write actionable meta descriptions
A page’s meta description tag gives Google and other search engines a summary of what the page is about. It is displayed on search engine results pages (SERPs) underneath the title of the page. A good, actionable meta description should include a call-to-action such as “learn more” or “find out” so that searchers are likely to click on your daycare centre website on SERPs.
