Advertising on Google can be a great way to reach new customers and grow your brand. But if you’re not careful, you could end up wasting a lot of time and money on ads that don’t produce results.
If you’re running a pay-per-click (PPC) campaign for your brand, it’s essential to track your performance data so you can see how well your ads are doing. In order to track the success of your brand’s Google ad campaigns, it is important to understand how PPC performance works. In this post, we’ll show you how to track your brand’s Google Ad results so you can make sure you’re getting the most out of your advertising budget.
1. Check Your Brand’s Average Position in Google AdWords
This crucial metric tells you the average position of where your ad appears on the search results page. The higher your ad’s position, the more likely users are to see and click on it. Your ad position will vary based on the keywords you’re targeting and the competition for those keywords. This is an important element because you can then review the positions for your brand’s keywords and compare them to the positions of your competitors.
You can find this information in your AdWords account’s “Keywords” tab. Click on the “Avg. pos.” column to sort your keywords by position. If you noticed that your brand is appearing in a lower position than your competitors, then it’s time to make some performance adjustments to your campaign.
2. Review the Number of Impressions & Clicks For Each Ad
Impressions are the number of times your ad has been shown, while clicks are the number of times people have clicked on your ad. By taking the time to review these two metrics, you can get a good idea of how effective your ads are at reaching your target audience. This data can be found in the “Ads” tab of your Google AdWords account.
If you notice that one of your ads has a high number of impressions but low click-through rates, that’s an indication that your ad copy needs to be adjusted. Ads with high click-through rates are great at reaching users and driving them to take action. Reviewing these PPC metrics is essential for making sure you’re performing well. If you need support understanding these speak with a skilled PCP Agency. A PPC Agency can support you in tracking ad data and driving results.
3. Examine Your Conversion Rate
If you’re running an ad campaign, it’s essential to keep an eye on your conversion rate. Your conversion rate is the percentage of people who click on your ad and take your desired action, this includes making a purchase. You can find this information in the “Conversions” tab of your AdWords account.
A high conversion rate indicates that your ad is performing well and reaching the right audience. Having a low conversion rate is a signal that your ad copy is ineffective or that you are targeting the wrong audience. By tracking your conversion rate, you can identify any issues and make the necessary adjustments. This will ensure that your ads perform more effective and drive success.
4. Use Google Analytics To Track Website Traffic From Ads
Google Analytics is a free tool that allows you to track how much traffic your website gets from all sources, including your PPC ads. By understanding how website visitors interact with your website and ad, you can make the proper adjustments to improve your conversion rate and ROI.
You can find this information in the “Acquisition” tab of your Google Analytics account. This information is essential in optimizing your ad campaigns for better perfomance.
5. A/B Test Your Ads & Determine Which Perform Best
A/B testing is an essential step in tracking your ad performance and optimising results. This method is implemented when two or more versions of an ad are created and compared to track which one performs better. With PPC ads, you can A/B test different ad copy, landing pages, and other elements to see which combination leads to the most conversions and a higher ROI. You can find this information in the “Experiments” tab of your AdWords account.
Before you launch your next ad campaign, consider running an A/B test. You can then ensure that your Google ad campaign is performing as effectively as possible.
Final Thoughts
By tracking your Google ad performance, you can get a better understanding of what’s working and what’s not working with your campaign. This allows you to make needed adjustments so you can get the most out of your PPC campaigns.
By following these tips, you can now track your Google Ad results and ensure that you are getting the most out of your ad campaigns and budget. Are you currently tracking your brand’s Google Ad results? If not, follow these tips and get started today!
