Regardless of the niche of your business, email marketing strategies and blogging have the same fundamental goals: to share value and promote your product, service, or organization.
Search engines do not index emails; thus, they are frequently regarded as parallel lines that do not intersect. As a result, we see them as two distinct marketing channels.
But why not combine them to get more tangible outcomes in a shorter amount of time?
Emails are excellent tools to help your blogging, increasing site traffic, on-page activity, and average visit length, all of which increase your search rankings.
There are various approaches to build that bridge between blogging and email marketing and boost your results.
1. Increase Traffic Through Emails
Keeping your audience informed about your special offers and new blog content is critical. It sounds like a no-brainer technique to encourage more visitors to visit your website, yet most businesses overlook it.
Write an email with a summary that entices your subscribers to learn more, and include a link to an article.
If your company’s blog content is helpful and well-researched, you may turn readers into part-time link builders. There is a good chance that there are bloggers, industry experts, and thought leaders on your list.
They frequently sign up for newsletters in the hopes of finding unique case studies or reports to include in their articles. Make a report and send it via email if you have unique information to share with a larger audience.
Some readers will follow the link and visit your resource, while others may repost and link to it on their websites.
To do that, you can use email newsletter software which has all the necessary features to make your life easier.
2. Grow Your Email List Through Content Upgrades
An email list is essential for a successful email marketing campaign. Crafting an effective email marketing list is one of the most vital parts of every marketer. Leveraging your blogs and creating content upgrades is one of the easiest ways to convert your readers into subscribers.
To do that you need to have a sign-up form to your website and use the content as a lead magnet to encourage people to opt-in for your email list.
Pro Tip: To have success with this approach you need to have a relevant lead magnet to the article that your readers engage with at that particular time. Another approach is to create more generic content that can help your readers achieve something or can make their life easier.
3. Increase Time People Spend on Your Website
For Google to understand if your content is helpful enough to rank it high heavily depends on the amount of time people spend on your site. By inviting your subscribers to post comments under your article in an email, you may encourage them to join in a debate.
You may send a follow-up email to your subscribers after receiving an email about a new article, highlighting the most controversial comments and asking them to offer their thoughts on the topic.
You can dramatically boost user engagement and even revive unengaged subscribers this way. You may also enhance the average time on site by including a link to your website’s search bar in your emails. With this approach, you can get users to view many pages at once.
4. Remind About Your Previous Evergreen Blog Posts
Valuable content is vital to your rankings; thus, you spend a lot of time creating it. Unfortunately, it is frequently forgotten before it loses its significance. So, why not send out emails to remind people of your articles?
You could, for example, create an editor’s selections or the week’s most popular content newsletter. If you design it wisely, it is regarded as another attempt to get your material recognized and a handy approach to ensure that your subscribers do not miss anything vital.
Ensure you’re providing facts that you’d be interested in learning about and offer some key insights into the value your audience will get if they follow your links in the email.
5. Add Social Media Buttons Encouraging Readers to Share Your Content
People are more inclined to share your blog posts if they are truly valuable. You may make their lives easier by allowing them to do everything from their mailbox. Most email marketing services will enable you to modify share buttons and add them to your emails.
More shares mean more traffic to your site and social signals, which are essential aspects of SEO results.
Pro Tip: If you’re not sure if your emails are helping your blog’s traffic, utilize UTMs to see the source of your traffic and which sorts of emails are doing best. You can then optimize your email campaigns and drive more traffic to your content.
The Takeaway
Combining email marketing and blogging doesn’t have to be difficult.
Examine your existing blog posts, your content marketing goals, and your subscribers’ demands. Then craft a strategy for utilizing your email in combination with your blog posts.
Start by going through all of your content marketing pieces to ensure they’re all working for you.
Ensure you’re not losing out on any opportunities to supply your audience with engaging, relevant, and extremely helpful material in methods that are convenient for them.
Email is one more channel that can amplify your reach, and your blogs are a great fuel to skyrocket this strategy. Use the tactics above to ensure that you are on the right track and pivot when you reach a plateau.
