Affiliate websites depend on getting high-quality traffic to their landing pages and ensuring as many of the people who reach the landing page as possible click on their affiliate links. Understanding these dynamics, you can see that one area of optimising an affiliate website will be ensuring as many people get on the website as possible. The other is making offers as attractive as possible and easy to find so the website can convert its visitors. Let us look at how you can optimise your affiliate website for both of these outcomes.
Optimise for Longtail Keywords
Longtail keywords are longer keywords with two to five words, sometimes more, that are highly targeted for a specific audience. They are a great addition to an affiliate website because they match how people search for information online. The people who land on your website looking for a product, service, or solution using these keywords are often ready to take the next step in their purchase journey.
It is not enough to just use longtail keywords as you also need to ensure you are using the right ones. Google is very strict about stuffing keywords into your content or landing page, especially if used as your anchor text. To use longtail keywords right, start by performing extensive keyword research. Doing so will help you narrow down the tens or hundreds of keywords you have.
Second, think about placement. The best places to add long-tail keywords are the title, meta description, content body and headings.
Incorporate Long-form Content
Writing long-form copy has already been shown to have a positive impact on where your pages rank on Search Engine Result Pages (SERPs). Writing long-form content has the added benefit of making it easier to incorporate long-tail keywords into your content. Since most purchases start with an online search, using the long-tail keywords people use in their searches in your copy will increase your traffic.
When you tap into the power of SEO like this and occasionally improve your content, you can ensure great results and traffic that are ongoing. If you are thinking of selling your affiliate business in the future, know that affiliate sites are very attractive to certain buyers if they have such high-quality traffic that is both growing and ongoing.
Add Affiliate Links to High-performing Pages
Many people think they need to add new content to their website to boost their affiliate business. While this can be true for new products and services you want to promote, it is not always the case. You can add affiliate links to pages that are already doing well.
Once you have your affiliate keywords, go through your content to find where those keywords are used and could be a great fit.
If you cannot discover high-performing pages where you can add affiliate links, you can always tweak your pages to fit them in. Remember what we said about keyword stuffing? Start by finding pieces of content that provide some context about the product or service whose affiliate link you want to incorporate. Now, write additional content, incorporating the affiliate link in such a way that it flows with the rest of the content and does not seem forced.
Create Strong Call to Action
A Call to Action (CTA) is a directive to your website’s visitors to take a certain action. That action could be filling a form, sending you a message, giving you a call or, in the case of an affiliate website, clicking on a link. A strong CTP should be direct, compelling, and clear. Let your visitors know what to expect when they click on the link without adding too much fluff to the experience.
Using eye-catching elements is a great way to make your CTA stand out more. Buttons that are surrounded by a lot of white space and have a bright background work great in this regard.
Secondly, you need to muster how to use emotive language to elicit a response from readers. There are certain emotions you could invoke, including the fear of missing out, which could work well for your CTA.
Optimise for Voice Search
A lot of businesses seem to forget that the number of people using voice search is increasing. To optimise your content for voice search, ensure it is less formal and more conversational. You want to make it seem like you are talking directly to your audience instead of passing or forcing information on them.
Second, incorporate questions in your content. Voice search picks up on these questions and the answers that follow them. Doing this has the added advantage of appearing on SERPs where the search query is a question.Every affiliate business owner knows their primary job is bringing enough traffic to their website. Optimised landing, content and product pages are key tools in ensuring the success of an affiliate business. These optimisations drive traffic and conversions and have a massive impact on revenues and profits.
