Do you want to know who your customers are but don’t know where to start? You can create a digital portrait of them by using social media and the data you collect from their interactions with your business. In this blog post, Profisee will tell you how to create a digital portrait of your customer and give some tips for taking the best possible photo. We’ll discuss identifying key demographic information about your customer base and how it’s done in this post.
What Is a Digital Portrait and Why Should You Create One
A digital portrait is a photo that showcases an individual’s interests, hobbies, and values. You can create your digital portraits by using social media accounts like Facebook or Twitter to learn more about the demographics of their followers. Take demographic data from these profiles and transfer it over to another document where you can edit information as needed. This will help you identify key characteristics about certain age groups so that you’ll know who best to target for marketing purposes further down the road. For example, if people in one age group tend to live outside of major cities, people within another are located primarily in urban areas. This information should be taken into consideration when planning future advertising campaigns for your business. People with higher socioeconomic statuses might also be more likely to buy luxury items, while those with lower incomes are more inclined to take advantage of deals.
How Can You Create a Digital Portrait?
There are two main ways you can create digital portraits that show what your customers look like demographically. The first method is by using social media channels and gathering data from their followers’ profiles. If someone follows your company on Twitter or ‘Likes’ one of the Facebook posts, they will be included in this demographic information even if they don’t have an account themselves. This means you can learn about the age range, gender breakdown, geographic area where most people live, income levels, etc., just based on who happens to follow them at present.
The second method is to ask your customers directly. This could be done through a direct message on Twitter or by sending out an email asking them for their age and location. Gathering this information from people who use your product will lead to more accurate results. Still, you’ll likely get fewer responses compared with using social media profiles as well since they’re inherently public.
Benefits of Creating a Digital Portrait
Once you have the demographics about your customer base established, you can better understand how best to target certain groups when planning future advertising campaigns. Suppose most of your current customers are located within major cities while these ads tend to do poorly outside urban areas. In that case, there’s no reason why you should waste money trying to advertise your product to people who you know won’t care.
As mentioned earlier in the post, knowing more about age groups can help when planning marketing strategies down the line since certain products might be better suited for different demographics. For instance, coupons and discounts work well with younger generations because they’re less likely to have disposable income at their fingertips. In contrast, older folks often make most of the purchases within a household due to higher levels of socioeconomic status.
Tips for Taking Photos That Best Show Demographics
When taking photos of yourself or others as part of this process, it’s important to showcase what someone looks like and where they live, and how much money they typically earn annually, so these factors are reflected in the photo itself. This means that if someone is located in a major city, you should try to take the picture near buildings or other locations where people are likely to congregate. If they live outside of these areas, it would be best to find somewhere more rural for the backdrop instead of using clothing items like hoodies and athletic shoes on your subject, so it’s clear right away what age group this person belongs to.
The Final Product – What Does It Look Like When You’re Done?
After taking pictures of yourself/others and gathering demographic information about followers across social media channels, all that remains is transferring everything over into an electronic document where you can edit data points accordingly before producing a final product with images attached at the end of the post. This is what you will ultimately send to your boss or supervisor to get a clear view of who’s currently using your products so they can determine how best to proceed with future marketing efforts.
When you take the time to learn about your customers, their motivations, and what they do when faced with a decision-making process, you can make more informed decisions. Understanding how people’s brains work is an important step in creating digital portraits of your customers to help them feel less like strangers and more like lifelong friends.
