Email is one of the most effective marketing tools out there, but with 1.47 million emails sent every month, you have to upgrade your game to shine.
Although it’s becoming more challenging to gain attention via email, there are ways to be unique. By using interactive content, you can improve email marketing engagement and delight your readers.
Interactive content can help you gain more data about subscribers and ultimately improve engagement metrics and investment return.
So, let’s explore some of the tactics to make this possible and create your first interactive email campaign.
Surprise your subscribers
Many emails that arrive in our inboxes lack the element of surprise, making them dull and end up in our trash bin. Interactivity allows you to add a different dimension to the game and pique their interest.
To do that, you need to add interactive experiences such as GIFs, memes, or even a video. There are many online video editors to help you craft that kind of content. Using such elements will craft a better story for your business, allowing your audience to fall in love with your brand.
Many brands use QR codes that link to a pdf source or a music file to listen to while reading your email. There are so many ways that you can use interactive content.
Interactive emails usually become less formal and humanize your brand by adding a less formal tone. Becoming more approachable is a way to connect better with potential customers, and it’s essential to grow a loyal customer base.
Use psychology to boost results
The second tip is based on human psychology. You have to understand why people interact with specific triggers. Most of the time, when someone clicks on a link, there is a powerful psychological trigger behind it.
It can be the copy of your email, the colors, or even the interactive element’s design.
Analyzing and leveraging these fundamental psychological principles will help you build the best possible interactive campaigns and encourage recipients to engage more with your brand.
Understanding the motivation behind why people read, click, and share will create more decisive interactive campaigns.
Combine interactive experiences with personalization efforts
We already know the power of a personalized email. What if we could combine personalization with an interactive experience. That would be a significant upgrade to our email marketing campaigns.
To accomplish that, you need data about your subscribers, such as interests, location, gender, and age. Gathering such information is crucial, and many email marketing providers have well-crafted templates, landing pages, or opt-in forms to help you with this task.
Interactive experiences are the perfect tool for gaining information about your subscribers, and you can use them to offer insights in exchange.
For example, some brands encourage subscribers to answer a quiz via email to show what type of workout will work the best for their kind of body. Entering this quiz will ensure that you collect vital information from your audience while providing what they want.
It’s a win-win situation where you can have a significant return on investment if used correctly.
Incorporate fun or game style elements
As a brand, you need to ensure that you have the optimal outcome for conversions. Though, the truth is that you don’t need to have a sales pitch in every email.
Some of the most successful email campaigns I’ve sent in the past had nothing to do with sales. I always have some kind of redirection to the website or the landing page, but the copy and the general design do not convince someone to buy.
Adding fun to the email or even game-style elements can skyrocket your subscribers’ engagement with your brand and, ultimately, conversions.
Remember that emails are about building relationships with the users and create an unforgettable customer experience.
Ask for feedback
A survey is an excellent tool in our arsenals to encourage interaction. With surveys, you make your customers part of your brand. You give them a voice to express what they have in mind concerning specific products or services.
This strategy will increase your testimonials, and you will have a better understanding of the marketplace. Find the customers that are more open to share their opinion and create a new segment.
Keep in mind that these are the most valuable customers and are willing to promote your brand with the right incentive.
However, it’s good to keep some sort of healthy communication with all your customers. Try to improve your interactive emails, which seek feedback by adding psychological triggers and incentives to encourage action.
Find what works best and improve your next campaigns to ensure you have the highest return on investment.
The Takeaway
Emails are an excellent way to get in touch with potential customers and increase your revenue. Interactive elements come into play when you need to upgrade your game and create strong campaigns that encourage users to take action.
Add small interactive elements now and then to build trust with your audience. You should avoid making it so sporadically that people feel uncomfortable when they receive an interactive email.
Make the interaction part of your brand. The more you implement this strategy, the more comfortable they’ll feel taking part, too.
Take some time to reread this article to analyze all of the different ways you can implement your next email marketing campaign. Be creative and use the element of surprise to drive more clicks.
Until the next one, keep sending.
