Hosting online seminars, workshops, conferences, video presentations, and training sessions is on the increase now, especially among small businesses that are leveraging the internet to make more income for themselves.
Webinars are gradually becoming one of the best methods to sell online. Many small businesses are taking to it for reasons which include:
- To establish themselves as authorities in their niches.
- Identify the pain point of their clients and solve it.
- Create awareness about their brands.
- Attract more clients around the world.
- Make more sales with ease.
But one problem these small businesses face is the inability to scale their webinar. They have taken steps to this effect, but it seems like it isn’t working.
They don’t see positive results. Even when they do, it’s not significant. In this article, we’ll look at 6 simple hacks that will help you scale your webinar as a small business.
But before that, let’s define the term ‘webinar’.
What’s A Webinar?
A webinar is an event hosted over the web in which the presenters share their knowledge on a particular subject with their audience, participants, or attendees. It’s often business-related and allows for the exchange of ideas between participants and is presented through questions, comments, and answers.
6 Simple Hacks to Scale Your Online Marketing With Webinars
Choose a Suitable Topic
The first thing you should do when thinking of doing a webinar is to identify a suitable topic. You may be asking what a suitable topic is. A suitable topic is one that solves the problem of your potential attendees.
It should be one that a reasonable number of people are craving to get a solution to. Conduct research on the internet or use any keyword research tool to ascertain the estimated number of people looking for a solution to such a problem. Doing so will inform you of the number of participants who are likely to register and attend your webinar.
Ensure that the Content You Want to Deliver is of the Highest Quality
Bear in mind that your prospective attendees may have participated in such webinars in the past and probably didn’t receive enough value. Ensure your content is superb, giving them a reason to be grateful for participating.
Develop your content in a systematic manner so it flows along at every stage. Make it interesting in such a way that there won’t be a dull moment throughout the webinar session. If you don’t have expertise in a particular area, involve an expert who can help. Content and how you deliver it is key for a successful webinar.
Choose Suitable Webinar Software
Identifying the best webinar software is important. The software you use to host your webinar to some extent determines the result you will get.
Host your webinar with software that is user-friendly, easy to use, and compatible with a lot of devices. Attendees who registered for your webinar may find it difficult to participate if the webinar software is not compatible with their devices or easy to navigate.
The implications are they won’t receive value for their money if they paid to participate in it. Secondly, you have limited the number of people who are likely to purchase the products you’ve created.
Get Your Timing Right
One of the mistakes some small businesses make is to host webinars at inappropriate times which can impact attendance.
The first thing that should determine the timing of your webinar is the time zone of your prospective participants. Another is their age. Take, for instance, if your target audiences are in North America and Western Europe. The different time zones in these regions becomes a major factor.
What you need to do is to identify a time that is okay for both. Also, the age of your audience should matter to you. If your audiences fall in the age bracket of 30 – 45, you should know that probably a lot of them have jobs and are likely to be occupied during weekdays.
In this case, the best option would be to schedule your webinar during the weekend. Timing your webinar correctly can lead to an increase in the number of people who’ll participate and that’s a plus for you.
Promote Your Webinar
If you don’t promote your webinar, only a few people will know about it. The more people who know about your upcoming webinar, the better your chances of achieving your goals. This promotion can be free or paid.
If you have a large number of followers on different social media platforms that is a good place to start your free promotion. You can run adverts on Facebook, Instagram, or even YouTube, targeting audiences who are likely to be interested in your webinar.
Offer Incentives
You need to offer something that will capture the attention of your audience. This could be a free e-book or video course that is related to what you plan to deliver on the day of your webinar. The reason for offering an incentive is to capture email addresses through a landing page you can create with email marketing tools like GetResponse or ActiveCampaign.
With that done, you can follow-up by sending reminders for registration, date, and time of the webinar. It can also be a means of selling the products you’ve created even if attendees didn’t purchase on the day of the webinar. People cherish freebies and it has proven to be an effective way of getting their attention.
Final Thought
Webinars are one of the best ways to grow your small business. Learning how to scale a webinar is a must if you want to see the positive results that come with it. That’s why you should take the right steps to make it work for you. The points made here are worth trying the next time you plan a webinar.
